On October 14, 2024, we announced updates to the Product Bundling Policy for consumables products in several categories. We introduced these new requirements because consumables products are more likely to be ingested, applied to the skin, or used by vulnerable populations such as children and pets. They also typically have stricter storage and handling guidelines. We’ve introduced stricter policies for bundles that include consumable goods to ensure that all the consumables products included in the bundle are authentic and safe to use and consume.

However, we heard your feedback that the policy lacked clarity, making it difficult to understand how it impacts your business. We apologize for any confusion this may have caused and we appreciate you providing feedback to help us improve.

Based on your input, we’ve updated the consumables bundling policy language to be clearer:

• All bundles must be product configurations packaged by the original manufacturer or brand. For example, you can list a bundle that includes Dawn dish spray and dish spray refills which was originally packaged by Dawn. However, you cannot list a bundle of Dawn dish spray and dish spray refills that you have re-packaged. You also cannot create your own bundle combining Dawn products with gloves and sponges from other manufacturers or brands.
• Products may be reconfigured and repackaged as bundles if you have a Letter of Authorization from a brand owner or manufacturer granting permission to repackage. All products in a bundle must belong to the same brand, and the bundle must be branded with the same brand name as the products.
• Gift items listed within the gift basket category may contain products from multiple brands that are physically bundled together for customers in a manner suitable for gifting.

We've also updated the examples on the product bundling policy page to provide clearer resources for understanding this policy. To learn more, go to the Product Bundling Policy.

Effective immediately, all new consumables bundles must comply with the updated policy. For existing bundles, we will begin enforcing the new policy on January 1, 2025. We’ll notify you through email and the Account Health dashboard if you have non-compliant bundles that are scheduled to be suppressed.