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Restricted Words for Sexual Wellness Items
I sell items in the sexual wellness category. Amazon prohibits use of "sexually explicit language" but I'm having a hard time describing some items without using certain terminology that some may consider sexually explicit.
In this category, the line between "clinical" and "sexually explicit" is fuzzy and subjective. The very name and/or best description of some items and their features could easily be considered "sexually explicit," and yet, the terms are precisely what shoppers will be searching for.
Literally any page of sexual wellness items is an absolute mine field of sexually explicit terms. But I'm not sure if this is because sellers are just blatantly ignoring policy, or if it's because there is wiggle room in this category so long as the words are necessary or highly relevant.
Is there a published list of specific words and phrases that are restricted? Some specific guidance on language for this category? Or some other way to navigate this problem with clarity so that I'm not having to leave product descriptions vague, and only use generic keywords?
Any insight or guidance would be much appreciated.
10 replies
Glenn_Amazon
Hi there @Seller_ww4JmQV9RVD1x,
Thanks for your question. In general Amazon doesn't provide a list of prohibited words or language however theAdult products and Explicit sexual imagery guidelines define this specifically as:
- No profanity or sexually explicit language: The product, packaging, or listing must not contain any form of profanity, sexually graphic, or explicit language.
While customers may be looking for products using explicit terms, you will need to use clinical terms and tones. The recommendation of the policy is to describe the products as accurately with their uses and avoiding using innuendo or anything ambiguous. In general, if your product is accurately described should have few issues. In general it is the determination of Amazon if the specific language is in violation. The best course in my experience is to err on the side of caution with your content.
I'm sorry I'm not able to give more specific information. Thank you for your understanding.
-Glenn
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