I've noticed a change in the discount requirements for Amazon deals and I'm seeking clarity on the policy.
Previously, I regularly ran "Best Deal" promotions on my ASINs at a 10% discount, which worked well for my business. During the recent Prime Day event, I participated in Prime Exclusive Deals, which required a 20% discount. I understood this higher discount was specific to the major shopping event, especially since Amazon states they "exclude prices paid by customers for the product during a limited time deal."
However, now when I try to run my regular "Best Deal" promotion, Amazon is requiring a 20% discount instead of the usual 10%. This significant increase in the required discount is concerning for my business.
I'm looking for information on:
- The exact policy for how recent prices impact the maximum deal price calculation
- The duration we need to wait before being able to offer a lower discount rate (e.g., reverting to 10%)
- Any official documentation explaining these changes
Has anyone else experienced this issue or have insights to share? I'm hesitant to consistently offer such deep discounts throughout the year, and willing to wait it out until the deal price is back to the typical 10% rate.
Any information or advice would be greatly appreciated. Thank you!