Hello Amazon Seller Support and Community,
I’m reaching out to seek clarification and assistance regarding an ongoing CPC certification review for two toy listings under Case ID #17367480401. Both CPC documents were submitted on January 5th, 2025, and it has now been over two months without resolution. This delay is causing significant operational challenges, and I kindly request an expedited review to resolve this matter urgently.
Key Questions and Concerns:
Timeline for CPC Approval
Could the team provide an updated estimated timeline for completing the review of these two listings? Given the submission date, this delay is far beyond the typical processing window we’ve experienced in previous years.
Why Are CPC Reviews Taking Longer in 2025?
Many sellers in the toy category have noticed a substantial increase in CPC review times this year. Are there systemic changes, increased workloads, or new compliance requirements contributing to these delays? Transparency would help us better plan and mitigate risks.
Feedback and Suggestions for Improvement
To prevent long-term disruptions for sellers—especially in seasonal categories like toys—I’d like to propose the following:
1. Prioritize Faster CPC Reviews for Time-Sensitive Categories
Toys are highly seasonal (e.g., holiday/Q4 peaks, summer releases). Unpredictable review timelines disrupt inventory planning, shipping, and warehouse readiness, ultimately hurting seller performance, customer satisfaction, and Amazon’s revenue. Streamlining approvals for seasonal products before peak periods is critical.
2. Allow “Provisional Sales” During CPC Review
Implement a process where listings can go live and inventory can be shipped while CPC reviews are pending. If a submission fails, the listing would be paused until compliance is achieved. This “pre-approval” system would:
Prevent costly shipping delays (e.g., missing container deadlines).
Let sellers launch new products on schedule without losing momentum.
Reduce backlog pressure on Amazon’s review team, as sellers could start sales while minor document tweaks are addressed.
The current process creates a bottleneck that disadvantages compliant sellers who submit documents in good faith. For toy sellers, even a 1-2 month delay can mean missing an entire sales season.
Request for Immediate Action
We urge Amazon to:
Expedite Case #17367480401 and clarify the holdup.
Share updates on efforts to improve CPC review efficiency.
Consider adopting seller-friendly adjustments to the review workflow.
Thank you for your attention to this urgent matter. The toy category thrives on innovation and timeliness, and we hope to collaborate with Amazon to ensure a smoother process for all parties.
Best regards,
ZIYOUGUANG
