Hi everyone, I'm Sarah, Founder of Sarah Wells Bags. I've been selling on Amazon since 2013, and if I had to name one thing that's moved my business forward outside of the daily work, it's showing up to Amazon's seller events in person.

I know not everyone can travel, and plenty of value comes from right here in the forums. But when I can be in the room, a few things happen that are hard to replicate from behind a screen.

First, I get problems unstuck. At Amazon Accelerate, the Seller Café is set up for exactly this. You can bring a real question about your account, your listings, or your strategy and talk it through with someone in person. I always walk in with my questions written down ahead of time so I don't waste the chance. A short conversation has sorted out things for me that a string of cases couldn't.

Second, I meet the people behind the programs I use. Getting face time with team members across different parts of Amazon helps me see how the pieces fit together, and it gives me a real person to picture when I'm working through something later. Those connections have made me a sharper seller.

Third, and maybe most underrated, I learn from other sellers. Some of my best ideas have come from hallway conversations with people who had already worked through the exact thing I was stuck on. Sellers are generous with what they know, and being in the room gets you access to that.

If you're on the fence about going to one of these events, my honest take is that the connections and the problem solving are worth the trip on their own, before you count a single session.

On that note, the Seller Growth Summit is this week and I'll be there (and speaking during the first session-so excited). And I'm already looking ahead to Accelerate in September. Who else is planning to go? Drop a comment with the event you'll be at and your product category, and let's start a list of who to look for once we arrive. Half the value is knowing who's in the room.