How do you cope with extremely expensive CPC?
CPC in my category has gone from 1.20$ per click, to upwards of 8-9$ for a single keyword (honey). How do you manage to advertise when 1 click eliminates your profit margin for 2-3 units? Struggling to build more brand awareness when its too expensive to advertise effectively.
My strategy as of late is just to try and grab all the low hanging fruit, setting default bid to 40-60 cents and hoping for the best. Avg around 1k impressions a day.
How do you cope with extremely expensive CPC?
CPC in my category has gone from 1.20$ per click, to upwards of 8-9$ for a single keyword (honey). How do you manage to advertise when 1 click eliminates your profit margin for 2-3 units? Struggling to build more brand awareness when its too expensive to advertise effectively.
My strategy as of late is just to try and grab all the low hanging fruit, setting default bid to 40-60 cents and hoping for the best. Avg around 1k impressions a day.
1 reply
Danny_Amazon
Hello @Seller_FUFG6T9xTr2Uh - appreciate you seeking some support on your campaign performance here in the forums.
Hoping my comment helps drive some traction to the post so other sellers can weigh in with their best practices. But, in case it's helpful, I'll also include some links to some content/webinars from our Advertising team on optimizing campaigns using a variety of strategies. If you haven't taken the time to review their Learning Console, it can be a great tool!
- Deep dive: Optimize your campaigns with negative targeting
- Tips for optimizing your budgets and bids
- Expand and optimize your sponsored ads targeting
- Quick tips to optimize your Sponsored Display campaigns
- Optimize your Sponsored Display campaign
Thanks again for looking to the forums for some insight, and I hope there's some useful info for you here!
Best,
Danny
