Can't submit new application - Brand Application Under Review status

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Seller_F0OG3DEK3i5uS

Can't submit new application - Brand Application Under Review status

I can't submit a new brand application because it says that my brand is under review, but it has been rejected.

I want to reapply with all the correct information but still get same message that status is pending for my brand. Need urgent help..

My case ID 15930894641

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Tags:Brand Registry
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Jim_Amazon

Hi there @Seller_F0OG3DEK3i5uS

Depending on the situation, Brand Registry typically does not disclose a lot of information around the denial reason as per their policy. However, when sellers receive this messaging it typically could mean 2 things:

  1. The seller themselves has engaged in abusive conduct
  2. The trademark/brand is abusive.

For 1. If sellers have been selling for awhile, some sellers will have Account Health metrics they will need to work on, or have other selling accounts they opened in the past/present that in bad standing. (deactivated, terminated, not meeting account health metrics, unresolved claims, etc.)

If you are a new seller and do not fall under all things listed in 1, the reason for decline could be for reason 2.

For 2. Trademark reason, if sellers are working with an attorney or agent that violates United States Patent and Trademark Office (USPTO) rules and policies, this will prevent you from enrolling in Brand Registry.

If you’re working through an intermediary, rather than directly with a U.S. licensed attorney, to seek a U.S. trademark registration or enrollment into Brand Registry, your application may be subject to additional investigation by Amazon and the USPTO.

Please check whether your attorney is a subject to an Order for Sanctions from the USPTO or listed on Potentially Misleading Solicitations. If you’re concerned about the validity of your application or the conduct of involved parties, please consult with a new private U.S. attorney to review your application.

-Jim

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