Hello Sellers,

Welcome to the second post in our "Tell the Team" series, where the team building the new Seller Central hears directly from you. If you missed the first post, we're collecting your feedback on Navigation here: 📣 Tell the Team: Navigation in the New Seller Central.

This week's focus: Action Center, the section designed to surface what needs your attention when you log in.

Based on what you tell us here and in the Navigation post, we'll be publishing our first "✅ You Spoke, We Built" update next week showing what's already being addressed from your feedback. So don't hold back.

🗣️ Tell the team:

• What's showing up in your Action Center that isn't relevant to your business?
• What's missing that should be front and center?
• Are the right things being flagged as urgent? What's being overcalled or undercalled?
• What do you actually want to see first when you log in?

The team building Action Center reads every response here. Your feedback directly shapes what gets prioritized next.

Here's how Action Center works:

Two types of cards:

• Action Cards — things you need to do. These are required tasks tied to your account or catalog health, like shipping orders, responding to messages, or fixing suppressed listings.
• Recommendation Cards — things worth considering. These are optional opportunities for growth or efficiency, like enrolling in FBA, creating A+ content, or matching a competitive price.

Criticality badges tell you how urgent something is:

• 🔴 Critical — not completing this could result in account deactivation
• 🟡 Medium — not completing this could result in a listing being deactivated or put you in violation of terms
• ⚪ Low — general compliance reminder

You're in control of your list: Not every card will be relevant to you — and that's okay. You can hide cards and leave feedback on them to refine what shows up.

• Action Cards are temporarily hidden for 7 days
• Recommendation Cards are hidden permanently

Want to bring something back? Go to See More → Hidden to view and unhide recommendation cards.

It adapts to where you are: Action Center is contextually aware. What you see changes depending on which workspace you're in. If you're in Products, you'll see product-related tasks. If you're in Orders, you'll see order-related tasks.

📣 Series so far: Navigation | Action Center (you're here)

Next up: Workspaces. And remember, our first "✅ You Spoke, We Built" update drops next week. Keep the feedback coming. 👇