Policies included in Account Health Rating
This article applies to selling in: United States

Policies included in Account Health Rating

Account Health Rating (AHR) indicates your selling account’s risk of deactivation due to policy non-compliance, and it displays on the seller’s Account Health page for each store in which they sell worldwide. This page lists all policies included in the AHR, and will be updated as new policies are added in the future.

Amazon has not changed any policies as a result of AHR, and not all of Amazon’s policies are currently included in AHR. For a full list of Amazon’s program policies, go to Program policies.

We use a combination of advanced machine learning techniques and automation and expert human review to identify and monitor policy non-compliance and to respond to reports of illegal products and content. Our tools use natural language processing and machine learning, which means new information is fed into them daily and they learn and get better at proactively and automatically blocking offers we suspect of policy non-compliance.

Amazon Anti-Counterfeiting policy

Amazon Brand Name policy

Amazon Intellectual Property policy

Amazon Marketplace Fair Pricing policy

ASIN Creation policy

Communication guidelines

Customer Product Reviews Policies

INFORM Consumers Act

Product condition guidelines

Product detail page rules

Product guidelines for adult products

Product guidelines for selling software

Product safety and compliance

Restricted Products policy

Selling policies and seller code of conduct

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