Sales Trend FAQ

What is sales trend? How is it calculated?

Sales trend helps customers differentiate products in Amazon’s vast catalog by providing a broad estimate of the number of customers who recently purchased a product (for example, "10K+ bought in past month"). Sales trend data is refreshed at least daily and does not include returns and cancellations.

Why do I not see any sales trend for my ASIN?

Sales trend is shown when a minimum number of customers have purchased a particular ASIN. It is not shown for all categories. We may expand this feature and add new categories in the future.

Why is the sales trend for my ASIN not matching what I see in Seller Central?

Sales trend provides a broad estimate of the number of customers who purchased a particular ASIN, across everyone selling that ASIN. Sales trend is not the number of units sold or orders made so it may not exactly match what you see in Seller Central.

I do not want the sales trend to show up for products I sell. How do I turn this feature off?

Similar to Customer Reviews, badges, and sales rank, sales trend cannot be turned off.

Will sales trend impact my search ranking?

Sales trend helps customers make more confident purchases, which can help drive an item’s popularity and visibility in search rankings.

How can I improve my sales trends number?

You can improve your sales trends number by improving the quality, availability, and competitive pricing of your products.

How are variations handled when it comes to sales trend?

If the product is presented as a child ASIN with a single price, sales trend indicates the number of customers who purchased that child ASIN. If the product is presented as a parent ASIN with a range of prices, sales trend indicates the sum of customers who made purchases for all child ASINs in that variation family.