Use the Control Prime order volume option to manage your Seller Fulfilled Prime order volume to ensure that you are able to process all Prime orders in a timely manner.
Use this feature to immediately disable Prime branded offers for all of your products. When Prime branded offers are disabled, detail page views and orders will not be included in your performance for Seller Fulfilled Prime performance requirements. To re-enable Prime branded offers, click the toggle again and Prime offers will reappear on your products associated with Prime shipping templates.
If Prime branding is still displayed after you've disabled Prime offers by using the "Control Prime order volume" option or by changing your Prime templates, see Guidelines to turn off persistent Prime branding on Seller Fulfilled Prime offers.
Amazon recommends disabling Prime offers when unplanned events have occurred which limit your Prime fulfillment capability at one or multiple warehouses. This may include events such as major weather, labor shortages, equipment failures, and carrier coordination issues.
Your Prime daily order handling limit is the number of Amazon Prime orders that you can reliably ship every day. A Prime order handling limit is required to prevent a negative impact to your on-time delivery and cancellation rate performance, especially during major sales events such as Prime Day.
You can change your Prime order handling limit value at any time. This will override the default value, and your new value will be used going forward until you decide to change it again. Once your Prime order handling limit has been reached, Prime offers will be disabled. Prime offers will be restored after you reach your order cut-off time and offers are promised to ship the next operating day. The daily limit only applies to your same-day, one-day, and two-day delivery orders, which require same day shipping. It does not apply to Prime orders with standard shipping.
Example 1: You have an order cut-off time of 4 p.m. You reach your Prime order limit at 6 a.m. on Tuesday morning and your Prime offers are then disabled for all ASINs. Your Prime offers will remain disabled until 4 p.m. on that Tuesday, after which Prime branding will be re-enabled.
At certain times, the orders that need to be fulfilled on any given ship day might exceed the daily limit set by you. This happens because customers might store the product in their cart and place an order at a later point of the day or week. We allow customers to place these types of orders through Prime even when the order limit of the seller is reached. We do this to preserve the customer experience. You must ensure these orders get to the customer on time by meeting the customer delivery promise.
The limit is not supposed to be your forecasted volume of orders for Seller Fulfilled Prime, but rather your internal capacity to ship orders.
Example 2: You have five employees, each of whom at maximum productivity can pick, pack, and ship 100 orders per hour. Your operation is open for six hours. Assuming all five employees are working on Seller Fulfilled Prime orders, your Prime order limit will be 5*100*6 = 3,000 orders per day. This is what you must set your limit at. If you are able to increase your staff, then this limit can be increased.
Evaluate your capacity before you set a limit, and continue to re-evaluate as your business changes.