Seller Fulfilled Prime enrollment revocation
This article applies to selling in: United States

Seller Fulfilled Prime enrollment revocation

While you are enrolled in Seller Fulfilled Prime, you must continue to satisfy the Seller Fulfilled Prime performance requirements to retain eligibility.

Amazon will evaluate your Prime eligibility each week. If your performance metrics fall below the minimum thresholds defined in the Seller Fulfilled Prime performance requirements, or if you violate the Seller Fulfilled Prime program policy, your enrollment in the program may be revoked. If revoked, Prime branding will be disabled on your offers, and your program status will change from "Enrolled" to "Not enrolled" in your Seller Fulfilled Prime performance dashboard and the premium shipping eligibilities section of your general shipping settings.

Re-enrollment in Seller Fulfilled Prime

If your eligibility for Seller Fulfilled Prime has been revoked, to re-enroll you must first pre-qualify to start a new trial, and then successfully complete the trial period while meeting all requirements.

Below are examples of why your eligibility may have been revoked, with suggestions on how to prevent these from occurring in the future.

Your program eligibility was revoked due to: Suggested actions
On-time delivery
  • Work with your carriers to ensure they are unloading, scanning, and sorting your trailers on the day of shipment.
  • Determine which shipping services have the best on-time delivery performance and increase your volume shipped through those services.
  • Ensure that your Prime order handling limit is configured to prevent an order quantity that exceeds your daily fulfillment capability.
Cancellation rate Review your inventory management and inventory control processes. If you find that your listed products are frequently out of stock, monitor your inventory daily to ensure that you never list products that you cannot ship immediately.
Valid tracking rate
  • Ensure your manual or automated process for uploading tracking IDs is effective in providing accurate IDs before confirming shipment.
  • Consider using Amazon Buy Shipping services, which ensure valid tracking by uploading the tracking ID and confirming shipment of the order on your behalf.
Delivery speed metrics
  • Enable or increase Prime coverage of one-day delivery by adding more states to your Prime shipping templates if using manual shipping templates, or by adding air/express next-day shipping services if using automated shipping templates. Also consider that air/express shipping services have more weekend processing than ground services.
  • Configure order cutoff times as late as possible.
  • Consider operating 7 days a week.
  • Consider using shipping services that can deliver 7 days a week.
Weekend operation Ensure that your Prime offers are enabled throughout the weekend.
Note: A Saturday or Sunday cutoff time can be set as early as 10:30 a.m. Weekday cutoff time will remain no earlier than 2 p.m.

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