While you are enrolled in Seller Fulfilled Prime, you must continue to satisfy the Seller Fulfilled Prime performance requirements to retain eligibility.
Amazon will evaluate your Prime eligibility each week. If your performance metrics fall below the minimum thresholds defined in the Seller Fulfilled Prime performance requirements, or if you violate the Seller Fulfilled Prime program policy, your enrollment in the program may be revoked. If revoked, Prime branding will be disabled on your offers, and your program status will change from "Enrolled" to "Not enrolled" in your Seller Fulfilled Prime performance dashboard and the premium shipping eligibilities section of your general shipping settings.If your eligibility for Seller Fulfilled Prime has been revoked, to re-enroll you must first pre-qualify to start a new trial, and then successfully complete the trial period while meeting all requirements.
Below are examples of why your eligibility may have been revoked, with suggestions on how to prevent these from occurring in the future.
Your program eligibility was revoked due to: | Suggested actions |
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On-time delivery |
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Cancellation rate | Review your inventory management and inventory control processes. If you find that your listed products are frequently out of stock, monitor your inventory daily to ensure that you never list products that you cannot ship immediately. |
Valid tracking rate |
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Delivery speed metrics |
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Weekend operation | Ensure that your Prime offers are enabled throughout the weekend.
Note: A Saturday or Sunday cutoff time can be set as early as 10:30 a.m. Weekday cutoff time will remain no earlier than 2 p.m.
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