To create an ASIN, go through the process outlined in our Add Products tool. To sell a product available in the Amazon catalog, match it to the existing ASIN by creating an offer. If your product is not in the Amazon catalog, you will have to create a single new ASIN for the product.
In addition, new ASINs created for certain brands must adhere to the following requirements to maintain product integrity:
To protect the customer shopping experience, we limit the creation of new ASINs for a brand enrolled in Brand Registry by sellers who do not have a selling role assigned in the brand.
To protect the onsite shopping experience for our customers, we limit the number of listings (new ASINs) that you can create in a given week until you establish a sales history with Amazon. As you increase your sales, your capacity will increase. We encourage you to prioritize the products you are listing to increase your sales quickly.
Please note, if you have created a high number of new listings, we retain the right to temporarily suspend your ability to create new listings. This temporary suspension will be automatically lifted at 00:00 GMT on the first day of each week (Sunday), enabling you to resume creating new listings within the designated capacity.
If you think your listing creation privileges have been removed in error, contact Selling Partner Support.
To ensure the Amazon product catalog remains focused on discoverability and customer demand, we may have to limit your ability to create new listings if your existing catalog contains a large number of listings that are not generating sales. This is done through the listing creation limit, which restricts the number of new listings you can add to your catalog.
If the number of listings in your catalog exceeds our threshold, your ability to create new listings will be restricted until you reduce your catalog size.
We evaluate your catalog daily against the listing creation limit policies. This may result in updates to the listing creation threshold or reinstatement of your creation ability, depending on your product listing deletions or an improvement in sales performance. For more information, go to "Delete product and listing" section in Stop selling a product.
You can expect to receive relevant communications about the listing creation limit through emails and Cards on Seller Central Homepage. This will include warnings about approaching listing creation restrictions, notifications of actual enforcement of the listing creation limits, and communications about the reinstatement of your listing creation ability.
If you believe your listing creation privileges have been removed in error, contact Selling Partner Support.
Variations are sets of products that are related to one another. Good variation relationship listings allow buyers to compare and choose products based on different attributes such as size, color, or other characteristics from the available options on a single product detail page. For more information, go to Variation Relationship Overview.
The following prohibited practices are misuses of variations, either of the parent ASIN or in parent-child relationships. These practices create a negative customer experience and can result in your ASIN creation or selling privileges being temporarily or permanently removed: