Energy Labeling Rule
If you list an offer on a product that falls under the Energy Labeling Rule, it’s your responsibility to ensure the proper label, icon, or water use information is displayed on the detail page. The federal Energy Labeling Rule requires that these products display:
- Yellow EnergyGuide labels on detail pages for certain appliances
- White Lighting Facts labels on detail pages for certain lighting products
- An energy icon (an encircled capital letter "E") on detail pages for certain lighting products
- Water use information on detail pages for certain plumbing products
Contact the product manufacturer or private labeler to obtain the proper label, icon, or water use information to comply with the Energy Labeling Rule.
EnergyGuide labels and Lighting Facts labels
Sellers and vendors are required to display EnergyGuide labels on detail pages for the following products:
- Televisions
- Refrigerators, Refrigerator-Freezers, Freezers
- Clothes Washers
- Room Air Conditioners
- Central Air Conditioners
- Portable Air Conditioners manufactured after October 1, 2022
- Dishwashers
- Water Heaters
- Ceiling Fans
- Pool Heaters
- Heat pumps
- Furnaces
- Boilers
Sellers and vendors are required to display Lighting Facts labels on detail pages for most general service “lamps” with medium screw bases, including most incandescent, compact fluorescent, and light-emitting diode light bulbs, as well as specialty consumer lamps.
Upload images to the Energy Labeling Rule Widget
To upload and display images to the Energy Labeling Rule widget (located below product images on the detail page), please follow these instructions:
Instructions for sellers in Seller Central
- Contact the product manufacturer to get a URL for the applicable EnergyGuide or Lighting Facts label image.
- Download the applicable inventory file template. (Templates that contain Energy Labeling Rule fields include: Tools & Home Improvement , Home & Garden , Lighting , and Consumer Electronics .)
- Depending on the product, find the Energy Guide Label (energy_efficiency_image_url) or Lighting Facts Label (lighting_facts_image_url) field and enter the URL of the label image from the product manufacturer's website.
- Open Add Products via Upload on Seller Central and upload your inventory file.
Instructions for vendors in Vendor Central:
- Identify (or obtain from the product manufacturer) the appropriate label image (For example: EnergyGuide Label, Lighting Facts Label) for each ASIN.
- Name each image file. The naming convention for image files must be in the following format: “ASIN.Variant.jpg”. For EnergyGuide Labels, the variant must be EGUS (for example, B000123456.EGUS.jpg). For Lighting Facts Labels, the variant must be ELFL (for example, B000123456.ELFL.jpg). Please note that images must be at least 500 pixels on their largest side. See Choose the right image for more information about image quality.
- Use Upload Product Images. Please note that you may upload multiples images at a time by zipping the images and uploading the zipped file.
- If you list an offer on an existing ASIN, it's your responsibility to ensure the applicable label is displayed on the product detail page.
- If another seller or vendor has previously uploaded the required label images to the widget, the label will be displayed on the detail page below the product images.
- Even if the label has previously been loaded as a product image on an existing ASIN, load your label image into the widget using the instructions above.
Energy icon
Sellers and vendors are required to display an energy icon (an encircled capital letter "E" ) on detail pages as a product name for the following products:
- General Service Fluorescent Lamps
- Fluorescent Lamp Ballasts
- Incandescent Reflector Lamps
- Metal Halide Lamp Fixtures
If you are a seller, use any of the image slots (other than Energy Guide Label, Lighting Facts Label, Main, and Swatch) to upload the energy icon as a product image.
Water use information
Sellers and vendors are required to display water use information on detail pages for the following products:
- Showerheads
- Faucets
- Water Closets (flush toilets)
- Urinals
The product's water use must be expressed in gallons and liters per minute (gpm and L/min) or per cycle (gpc and L/cycle) for showerheads and faucets, or gallons and liters per flush (gpf and Lpf) for water closets (flush toilets) and urinals. However, these values are not required to be displayed in liters if impractical due to the size of the fitting or fixture.
Display water use information on the detail page in the Key Product Features section (also referred to as Bullet Points).
Additional information
For more information on the Energy Labeling Rule see:
- The full text of the Energy Labeling Rule (Section 305.20 of the rule requires the online display of EnergyGuide and Lighting Facts labels, and other energy/water consumption information.)
- The FTC's FAQs for appliance manufacturers regarding EnergyGuide Labeling and Lighting Facts Labels
- The FTC's consumer information website
- The US Department of Energy’s Compliance Certification Database
To learn more about listing restrictions that require statements or disclosures, see Listing Restrictions That Require Statements or Disclosures.
Failure to comply with the Energy Labeling Rule may result in suspension or removal of your selling privileges.
Last updated 03/01/2022
