Customer experience metrics is a tool available in the United States to help sellers identify opportunities to improve customer experience. Your awareness of your customer experience (CX) metrics performance is essential to consistently driving a great shopping experience on Amazon. The CX metrics page provides summary data and deep diving capability across several important CX dimensions. This empowers you to improve or maintain the CX you provide by helping you prioritize and conveniently action CX issues with the greatest impact to Amazon customers.
Customers expect products to be consistently available, so they can buy them at competitive prices and with the convenience of fast shipping. To provide a great customer experience, you must review and resolve your customer experience issues for the following metrics:
To maintain your performance against the recommended customer experience standards, use the Customer experience metrics tool to identify issues that require improvement, and act on providing a resolution.
To ensure the best experience on the CX metrics page, register all of your Brands through Amazon Brand Benefit Eligibility and ensure all of your products are listed under the appropriate brand.