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This article applies to selling in: United States

How to set up efficient budgets

An efficient budget covers the cost of the customer demand that your coupon generates, for the duration that you set. For example, if a product is selling an average of 20 units per day without a coupon, and you want to run a $5 off coupon for 10 days for this product, the minimum budget you set should be: (number of days x number of average daily units) x (discount amount + redemption fee). In this example (10 x 20) x (5.60). $1,120 should be your minimum budget.

Avoid creating low budgets (less than $500) for deep discount coupons such as 80% off or $35 off. Low budgets for high discounts will cause your budget to expire rapidly in a couple of hours. As a result, only a handful of customers will be able to see and interact with your coupon.

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