Amazon Bulk Services (ABS) can help you grow your bulk business (that is, sales of case packs
and pallets). Bulk business is a high growth opportunity. Research shows that business
customers want to buy in large quantities and prefer consolidated shipments, but also that
they do not find enough case packs on Amazon.
The Amazon Bulk Services program will lead to improved seller and customer experience. With
ABS, you can:
Create package hierarchy to link units, case packs, and pallets of a product,
creating a connected listing, improving search visibility and detail page experience on
Amazon for the customer.
Improve fulfillment of case packs and pallets, preventing issues such as pallets
sometimes getting delivered as multiple packages.
Easily manage inventory and pricing of multiple configurations (unit, case pack,
pallet) of a product.
Receive a 15-25% discount on referral fees for eligible case packs and pallets. For
details on referral fee discounts, go to Amazon Bulk
Services: Referral fee discount.
The ABS program is a multi-year initiative with features being launched gradually over
time. The following features are currently available:
The following are some of the to-be-launched features:
Unit, case pack, and pallet displayed on same detail page to enhance case pack and
Case pack recommendation page to help you identify new case pack opportunities
Web-based interface and API support to create package hierarchies
Ability to collectively manage units, case packs, and pallets of a product on the
Manage Inventory page
Only seller-fulfilled offers are currently eligible to participate in the program. We
are working on extending support for Fulfilled by Amazon (FBA).
You must be brand authorized to be able to create a package hierarchy.
Every package configuration (unit, case, pallet) of a product must have a distinct
external product ID (such as GTIN or UPC).
The program is applicable for hardline and consumables product types.
Onboarding to ABS
To onboard to the program, you don’t need to make any changes to your existing business.
You can go to Amazon
Bulk Services: Creating a package hierarchy for details on how to create a package
hierarchy and onboard to the program.