Customer Reviews on the Brand Dashboard

Note: This feature is only available to sellers who own a brand. This seller must be internal to the brand and responsible for selling the brand in the Amazon store. If you do not have access to this feature, you have not been identified as a brand owner. Visit the Brand Benefit Eligibility page to identify as brand owner and gain access to Customer Reviews and your other brand-exclusive benefits.

The Customer Reviews page on the Brand Dashboard provides brands with an easy way to keep track of all the new customer reviews on their brand’s products. Monitoring customer sentiment can be important to identify and correct product or listings defects, detecting and reporting abuse, or commenting on customer reviews. Before using this feature, we recommend studying our answers to frequently asked questions about customer reviews.

Data Retention

Reviews data is published on the Customer Reviews page within 24 hours of when the review is published on the product detail page and they are retained for 30 days.

Mark as Done

Brands can use the check box in the top left corner to mark as done which will remove the review from the default view. To view reviews that are marked as done within the 30-day retention window, toggle the include marked as done filter and uncheck to restore the review.

Commenting on a Review

Use the comment icon in the top right corner of the review to comment on the review from Seller Central. Please ensure your post conforms with our customer discussion guidelines.

How to report abuse?

If you discover a review that doesn’t conform to our customer review policies or our customer review creation guidelines, you can report abuse from the product detail page. To report abuse, click the Report abuse from detail page link under the review in the Brand Dashboard (this will take you to the review on the customer facing detail page) and click the Report abuse link which will pop-up a confirmation box where you will click Report. We will remove any review that violates our policies in which case it will also be removed from the Customer Reviews page in the Brand Dashboard. Brands with a pattern of improperly reporting reviews as abusive will have their access to the Brand Dashboard revoked.

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