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Traffic on the Brand Dashboard

Traffic measures the most frequently visited products by customers. You can improve your traffic by using the following methods:

  • Optimize your search keywords: Your keywords (for example, word combinations and phrases) are used to match your products with search terms that customers are using to find products. Descriptive and useful keywords will help customers discover your products. To learn more, see ASIN Search Terms Optimization.
  • Advertise with Amazon: Advertising can help grow your brand awareness while reaching more customers. To learn more, see How Sponsored Products work and How Sponsored Brands work.

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