Vine is a customer review program that enables Amazon selling partners to put their products in the hands of Amazon reviewers that Amazon invited to participate in Vine. These reviewers, also known as Vine Voices, were selected for their ability to post insightful reviews on their Amazon purchases. For more information about the program, go to Vine on Seller Central under Advertising > Vine.
Eligible selling partners can access Vine in Seller Central through the Advertising tab. They will be able to enroll and make their eligible offers available to Vine Voices right away. During enrollment, selling partners can select the entire family or a limited subset of variations for each enrollment. Vine Voices will immediately be able to request a unit of the enrolled product and to post their review after they receive it.
This feature is only available to professional sellers who have been approved as brand owners through the Amazon Brand Registry process.
For more information about selling partner eligibility, go to Vine Selling Partner eligibility.
For more information regarding program restrictions, go to Vine Selling Partner eligibility.
In order for an offer to be eligible for Vine, we request that the selling partner be mapped to the product registered with the Amazon Brand Registry. For more information about selling partner eligibility, go to Vine Selling Partner eligibility.
Offers need to be FBA offers with available inventory or non-adult products with fewer than 30 reviews already published on the product detail page. In addition, the enrolled products need to have an image, a description, a title, and be classified under a browse node to be eligible for Vine.
We are dedicated to protecting the anonymity of our population of Vine Voices and will not share their contact information with any selling partner. In order to avoid disclosing information on the Vine Voices, we need to fulfill the units requested Vine Voices request via FBA.
No, we bill you for the enrollment after the publication of the first Vine review.
There is a limit to the total number of active enrollments you can have. When you enroll an ASIN in Vine it counts towards this limit and remains active unless canceled with no orders or concluded. Enrollments conclude after the lesser of 90 days from enrollment or scheduled start date, if set, or if all units are reviewed. If you reached the active enrollment limit, you will have to wait until one of your active enrollments is concluded before enrolling another ASIN in Vine.
Most enrollment errors will generate a message that specifies why you cannot complete the enrollment. Your product might not have any eligible FBA offer, might be missing an image, or might simply be ineligible for Vine. For information, go to Vine errors.
Claimed Vine units will be identifiable in your various orders and business reports with a price of $0 and you will see that these customers will not have a name. This is the expected behavior as we are preserving the anonymity of Vine Voices.
There is no deadline for Vine Voices to write reviews for the products they receive through Vine. We track our Vine Voices' active participation in the program, and they may be removed from Vine if they do not meet our participation criteria.
No, we cannot guarantee reviews will be posted for all enrolled units and cannot return any product to you. Our commitment per the terms and conditions is to do our best to distribute the inventory.
As per our terms and conditions, we prohibit any contact between Vine Voices and selling partners other than for the purpose of regular customer support. You must not request a Vine Voice to contact you directly, nor must you attempt to contact them to talk about their reviews, their participation in the program, or to try to have them review other products you sell. We do not provide Vine Voices' addresses or other personal information in order to respect their privacy. Any attempt to contact Vine Voices will lead to an investigation and potential revocation of your selling partner account.
We encourage authentic feedback about products and services that can be positive or negative as stated in our Community Guidelines.
If the review is within the Amazon Community Guidelines, we will not remove it. To report a review, go to Community Guidelines.
We expect Vine voices to use each product before writing a review of that product. This ensures that Vine Voice reviews are informed and helpful to other customers.
No, Vine does not support bundling or splitting of ASINs or case-packs.
The units remain available to be sold as FBA units.
Enrollments created on or after October 12, 2021 are subject to $200 enrollment fee per Parent ASIN. Enrollment fees will be billed after the first Vine review is published.
Yes, since the inventory available on Vine-enrolled offers remain available for customers to purchase, we will not waive fees on such units, whether they end up being requested by Vine Voices or by regular customers. For more information on fees, visit FBA fee and Referral fee.
Vine Voices are provided with a link to the product detail page and will view the product in the same way as any other Amazon customer.
Reviews cannot be moved from an ASIN to another, even if the reviewer made a mistake and posted their review on the wrong detail page.
You will be able to cancel an enrollment if none of the items have been claimed by Voices. If an item has been claimed by a Voice, the enrollment can be stopped. Stopping the enrollment will ensure no additional unit will be claimed by Vine Voices but it does not guarantee reviews will not be published.
To cancel your Vine enrollment, access your Vine application in Seller Central then click Cancel or Stop.
Each ASIN can only be enrolled in Vine once in that ASIN’s lifetime, meaning you cannot re-enroll the ASIN with claimed units after cancelling its enrollment.