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FBA New Selection

By participating in FBA New Selection, you can qualify for free monthly storage, free liquidations of unproductive inventory, and free return processing for all eligible new-to-FBA parent ASINs for a limited time. If you are a brand-registered seller, you may qualify to receive a monthly rebate of 5% on your sales of eligible branded new-to-FBA parent ASINs.

If you are an existing FBA seller, to participate, you must enroll in the program. After you enroll, we will determine whether you qualify for the fee waivers based on the eligibility criteria below. If you are a new seller who listed your first buyable ASIN and started with FBA in 2022, you will be auto-enrolled into the program.

By participating in FBA New Selection, you agree to the terms and conditions below.

Important: Enroll now

After enrollment, you'll have access to the FBA New Selection dashboard, which shows your engagement with the program.

Program details

  • 5% rebate on sales for brand-registered sellers: A monthly rebate of 5% on sales of eligible new-to-FBA parent ASINs will be granted for brand owners who complete Brand Registry. The rebate will be applied to fulfillment fees and will qualify for the following branded new selection: up to 30 units for eligible oversize items, up to 50 units of standard-size items for 90 days, and up to 100 units of apparel and shoes items for 120 days on eligible new-to-FBA parent-ASINs.
  • Limited to new-to-FBA parent ASINs: After you enroll in the program, you can use the fee waiver benefits for an unlimited number of new-to-FBA parent ASINs that you create.
  • Free monthly storage and free liquidations* for standard-size ASINs: No monthly storage fees will be charged for the first 50 units of each new parent ASIN for 90 days after the first unit is received at a fulfillment center. You can liquidate any of those first 50 units within 180 days after the first inventory-received date with no liquidation fees.
  • Free monthly storage and free liquidations* for oversize ASINs: No monthly storage fees will be charged for the first 30 units of each new parent ASIN for 90 days after the first unit is received at a fulfillment center. You can liquidate any of those first 30 units within 180 days after the first inventory-received date with no liquidation fees.
  • Additional benefits for apparel and shoes: No monthly storage fees will be charged for the first 100 units of each new standard-size parent ASIN for 120 days after the first unit is received at a fulfillment center. You can liquidate* any of those first 100 units within 180 days after the first inventory-received date with no liquidation fees. We'll waive return processing fees for up to 20 units of each standard-size parent ASIN. Returned items must be received at a fulfillment center within 180 days of the first inventory-received date.
  • Global enrollment: You will only need to enroll once and FBA New Selection benefits will be automatically applied in each Amazon store where you have an active account, determined based on your MCID and email, and have sent eligible new selection to fulfillment centers.

*Starting March 2022, the free liquidations benefit will be the only free value recovery option available in the program in the US. You will still have the opportunity to remove inventory through other removal channels, if preferred. Additionally, for eligible parent ASINs that fail to record a single unit sale in the first 180 days, we will automatically liquidate this inventory for free. To learn more, go to FBA Liquidations.

Seller eligibility

Professional sellers are eligible to enroll in the FBA New Selection program. If you've been assigned an Inventory Performance Index (IPI) score, you must have a score of 400 or higher to qualify for the program. If you're a new Professional seller you will be automatically enrolled in the program and will receive program benefits. If you have yet to be assigned an IPI score, you can also enroll in the program and receive the program's benefits.

To get the benefits, you must maintain eligibility after enrollment. Your eligibility status will be updated daily, based on your IPI score.

You'll remain eligible until the next yearly assessment on April 1, even if your IPI score changes before that date. If your IPI score is below 400 on the next assessment date, you will be removed from the program.

If you have enrolled but aren't eligible for the program benefits because your IPI score is below 400, you'll become eligible if your IPI score is 400 or higher on the next daily IPI assessment date, even if it comes before the yearly eligibility assessment on April 1.

You must be eligible for the program on the date that your first new-to-FBA ASIN is received at a fulfillment center in order for that ASIN to qualify for the program’s free monthly storage, free liquidations, free return processing benefits, and rebate for branded product sales

To be eligible to receive the 5% sales rebate, you must complete Brand Registry and be identified as a brand owner on the Brand Benefit Eligibility page. The rebate will be applied only to branded new selection where you are the brand owner. While this bonus may not stack with other bonuses offered by Amazon, including the New Seller Incentives bonus, we will always award you the more favorable bonus to you. You can learn more by going to New Seller Incentives.

ASIN eligibility

Standard-size and oversize (including small, medium and large oversize, but not special oversize) items are eligible for the program.

Parent ASINs must be new to FBA.

ASINs in Media categories and used items are not eligible. Media categories are Books, DVDs, Music, Software & Computer/Video Games, Video, Video Game Consoles, and Video Game Accessories.

Only apparel and shoes ASINs are eligible for free return processing.

Tip: To see if your ASIN is new to FBA across Amazon's stores, go to FBA New Selection or use our product search tool.

For more details, see the program terms and conditions section below.

Frequently asked questions

How do liquidations work?

We send your inventory to wholesale liquidators, allowing you to recover typically 5% to 10% of an item’s average selling price. FBA New Selection now offers an alternative to having your inventory disposed of or returned to you.

Free liquidations will be available for:

  • Standard-size ASINs: For first 50 units of each new parent ASINs within 180 days after the first inventory received date
  • Oversize ASINs: For first 30 units of each new parent ASINs within 180 days after the first inventory received date
  • Apparel and shoes: For first 100 units of each new parent ASINs within 180 days after the first inventory received date

You can find more details on FBA Liquidations.

Am I limited to sending 100 or fewer units to fulfillment centers?

No, you can send in as many units as you like. However, only the first 100 units of each eligible apparel and shoes ASIN, the first 50 units of each eligible standard-size ASIN, and the first 30 units of each eligible oversize ASIN that are received at fulfillment centers will qualify for the fee waivers.

What is Brand Registry, and how can I enroll?

Enrolling in Amazon Brand Registry unlocks a suite of tools designed to help you build and protect your brand, creating a better experience for customers. Go to Brand Registry to learn more about their eligibility requirements and application process.

Can I receive both the New Selection 5% rebate and the New Seller Incentives bonus?

For new brand owners, the New Seller Incentives bonus will apply first. You can receive the New Seller Incentives bonus for one year after eligibility is determined, or for your first $1 million in branded sales, whichever comes first. Afterwards, you will qualify for the FBA New Selection rebate.

Program terms and conditions

The following terms and conditions govern your participation in the FBA New Selection Program.

  1. The Program started on April 1, 2020.
  2. Only Professional sellers are eligible for the Program. Your participation in the Program is subject to Amazon’s approval.
  3. To be an eligible seller for the FBA New Selection Program, Professional sellers who have been assigned an IPI score must have a score of 400 or higher. Eligible new Professional sellers who will get auto-enrolled in the program, or sellers yet to be assigned an IPI score, are also eligible to enroll in the program and receive benefits. To get the benefits, existing sellers must enroll in the program and both new and existing sellers must maintain eligibility status.
  4. To be eligible to receive 5% sales rebate you must complete Brand Registry and be identified as a Brand Owner. The rebate will be applied to the sales of items where you are listed as the Brand Owner on the Brand Benefit Eligibility page. The rebate will be paid the same month as it is earned. This rebate may not stack with other bonuses offered by Amazon, including the New Seller Incentives bonus, we will always award you the more favorable bonus to you.
  5. 5% rebate on eligible branded new-to-FBA parent ASINs is calculated based on the final sales price of the product. If the product price is reduced by the application of a discount, the 5% rebate will be calculated based on the product price after the discount.
  6. "Eligible ASIN" means one of the ASINs you create for FBA after you are enrolled in the Program that is:

    1. New to FBA;
    2. A parent ASIN not previously enrolled in FBA;
    3. Not a Media or used item;
    4. Standard-size or oversize (including small, medium, and large oversize, but not special oversize); and
    5. Received at an Amazon fulfillment center after March 1, 2022.
  7. To be eligible for free return processing, an ASIN must be in the Apparel (Clothing & Accessories) or Shoes category and meet the Eligible ASIN criteria specified above.
  8. Eligible ASINs exclude:
    1. New child ASINs created under a parent ASIN that already exists on FBA;
    2. New ASINs created by "bundling" the same or different existing FBA ASINs; and
    3. Media and used items.
  9. Seller must be enrolled in the program before an ASIN’s first inventory-received date at an Amazon fulfillment center for the ASIN to qualify for monthly storage, liquidations, and return processing fee waivers.
  10. For each Eligible standard-size ASIN, FBA will waive monthly storage fees for the first 50 units received at Amazon fulfillment centers, for up to 90 days after the first inventory-received date. Sellers can liquidate of any of those first 50 units within 180 days after the first inventory-received date, with no FBA liquidation fees.
  11. For each Eligible oversize ASIN, FBA will waive monthly storage fees for the first 30 units received at Amazon fulfillment centers, for up to 90 days after the first inventory-received date. Sellers can liquidate any of those first 30 units within 180 days after the first inventory-received date, with no FBA liquidation fees. Sellers can remove of any of those first 30 units within 180 days after the first inventory-received date, with no FBA liquidations fees.
  12. For each Eligible Apparel and Shoe ASIN, FBA will waive monthly storage fees for the first 100 units received at Amazon fulfillment centers, for up to 120 days after the first inventory-received date. Sellers can liquidate of any of those first 100 units within 180 days after the first inventory-received date, with no FBA liquidation fees. FBA will waive return processing fees for up to 20 units of each eligible parent ASIN. Returned items must be received at a fulfillment center within 180 days of the first inventory-received date.
  13. A parent ASIN and variations of it (child ASINs) are considered one ASIN for determining the first 50 units of each eligible ASIN.
  14. Amazon may change or cancel the Program at any time by giving you 30 days' prior written notice.

FBA New Selection


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