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This article applies to selling in: United States

Repeat Purchase Behavior Report

Note: This feature is only available to sellers who own a brand. This seller must be internal to the brand and responsible for selling the brand on Amazon.

If you see an error message stating “You do not have permissions to access this page,” request that your Primary Account Administrator grant you permissions to “Amazon Brand Analytics” in the Global User Permissions page.

If you do not have access to this feature, you have not been identified as a seller who meets these criteria as defined by the Amazon Brand Registry. If you believe that you do fit these criteria, contact Selling Partner Support through the Contact Us form on Seller Central.

The Repeat Purchase Behavior report helps Brand owners better strategize and assess their marketing campaigns to drive repeat purchases and acquire new customers.

Frequently Asked Questions:

What information is contained in the Repeat Purchase Behavior report?

The Repeat Purchase Behavior report shows Brand owners the number of orders received for each of their products or brands and the number of unique customers who placed the orders. The number of orders may include multiple quantities of the product and may differ from ordered units. By comparing the number of orders with the number of unique customers, Brand owners can identify products or brands that have been ordered more than once per customer during the specified timeframe.

The report also shows the percentage of their customers (displayed as a percentage of total) who have had repeat purchases during the specified timeframe. Finally, it indicates the ordered product sales from repeat purchases in the selected timeframe (returns are not reflected).

Which products show up in the report?

The report shows all of the products associated with brands that the Brand owner has successfully registered with the Amazon Brand Registry.

Does the report allow searching for a particular product?

Yes, Brand owners can search for a specific product or set of products by using the ASIN search box at the top of the report. The ASIN search box supports searches for up to 500 ASINs at a time, with either a space or comma separating each ASIN.

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