Sell on Amazon Sign in
This article applies to selling in: United States

Selling Toys in the US

Important: If you supply products for sale on Amazon, you must comply with all federal, state, and local laws and Amazon policies applicable to those products and product listings.

In the United States, all toys intended for use by children 12 years of age and under must meet federal safety standards, including:

Amazon may request toy safety documentation at any time to confirm compliance.

Who should submit documents?

If you are contacted by Amazon, you must provide documents to confirm the safety of your products. Amazon requires certain documentation that indicates testing compliance with standards or regulations for each product you are applying to sell.

How do I request approval to sell Children’s Toys?

Amazon’s policies require that children’s toys sold through the Amazon website meet specified certification standards. If you are contacted by Amazon, please submit the following information to

  1. Company name
  2. Seller ID/Vendor ID
  3. Email address
  4. Phone number
  5. A list of ASINs you are applying to sell
  6. Product Images and Manuals, as applicable (images should include all relevant safety information, compliance markings, and small parts and choking hazard warnings)
  7. A Children’s Product Certificate (CPC) for the ASINs you are applying to sell
  8. Test reports from a CPSC-accepted testing laboratory confirming each product was tested to the requirements listed below:

    Product Regulation/Standard Requirement
    Toys for children under age 12 ASTM F963-17 (Toys), CPSIA (Lead, Phthalates) and Small Parts Warning*

For more information on specific children’s toys and products, refer to the following Help pages:

*Note: The small parts warning is required to appear on your detail page as a CPSIA attribute. See the following Help Page

The Consumer Product Safety Commission (CPSC) provides guidance for businesses on how to comply with these requirements.

A list of CPSC-accepted labs is available here. Some labs provide special Amazon rates for testing. A list of these Compliance Solutions providers is available here.

Note: You certify that all materials you submit are true, authentic, and accurate. Amazon may remove your selling privileges for failing to meet these safety requirements.
Sign in to use the tool and get personalized help (desktop browser required). Sign in

Reach Hundreds of Millions of Customers

Start Selling On Amazon

© 1999-2022,, Inc. or its affiliates