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This article applies to selling in: United States

Search terms

The advertising search terms report gives visibility into the search terms that are entered by shoppers searching on Amazon and resulted in at least one click.

You can use this report to identify high performing searches from shoppers and to create negative keyword or product targets for search terms that aren't meeting your goals.

The search term report is available for Sponsored Products campaigns as a page in the campaign manager, and as a downloadable report. The report offers a custom date range of the last 65 days.

Note: In the customer search term column of the report, you may notice alphanumeric entries such as “b00ipgvvz4” in addition to more traditional search terms such as “phone case”. These alphanumeric entries correspond to ASINs and the related product detail page on which your ad displayed. You will only see ASIN-related entries listed as customer search terms for your automatic-targeted campaigns. You cannot block ASINs through negative keywords, or bid for ASINs in manually-targeted campaigns.
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