Review your product titles to ensure your customers can search and easily find your products.
Titles should be clear and succinct. Use short and simple words that describe the product as
product titles. For details on how to edit your product titles, see Amazon Handmade: Edit product listings. For information on how to optimize product titles, see this video.
Title best practices
Use enough descriptive words to provide a complete idea of the product. For example, a
well-optimized title for search is “Personalized brown ceramic 12oz coffee mug.” It
covers all the product specifics in as few words as possible without going into the
60 characters or less is recommended.
When adding additional detail such as color, print, or description of the product,
make it specific to the product rather than a general or a broad title.
Add Handmade or Handcrafted to the title so customers know this is a unique item made
You don’t need to add a lot of additional words to the title, rather add these in the
section Search Terms. The Amazon search engine will include both
your title and search terms automatically, so no need to replicate.
Good title examples
Sterling Silver Cactus Stud Earrings
Handmade Rose Gold Bar Earrings - Rose Gold Stud Earrings -Tiny Bar Studs Simple Bar
Personalized Bangle Bracelet Birthstone Names
Personalized Gift 8oz Scented Candle - Custom gift ready to ship within 3 days, made
with 100% Natural Soy Wax.
Avoid titles that are too long and detailed. Instead, add keywords to
Search Terms instead of the title. Example: “Remember going to
the beach as a kid? Photo frame with seashells – great mother’s day birthday best
friends daughters sisters mom beach décor.”
Avoid titles that are too vague. Describe the product in enough detail so it does not
sound vague or generic. Example: “USA Map Photo.”
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