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This article applies to selling in: United States

Optimize your detail pages with recommendations from Amazon

Amazon’s detail page recommendations (now in beta testing) can help you find and fix missing, inconsistent, or inaccurate product information. Making sure your detail pages are complete and accurate can enhance the customer experience, help improve conversion, and reduce returns and negative reviews for your products.

This beta feature is aimed at helping sellers reduce listing issues and give customers all the information they need about their products. The machine learning platform audits sellers’ catalogs and flags potential issues on detail pages, such as:

  • Missing information: An important product detail has not been provided.
  • Mismatched information: Two or more product details are contradictory or inconsistent. For example, the color says “black” but the product title says “blue.”
  • Invalid information: Data that was entered in a product detail field does not match what the field is for. For example, the product detail field is for color but the information entered is for size.

If Amazon has detail page recommendations for you, we will contact you and share the ASIN list and details. We will send a report once we find opportunities for your products.

Note: The recommendations are suggestions for improving your detail pages. You are not required to act on them, and listings will not be suppressed or suspended based on the recommendations. We are not charging service fees or any other fees. This service is free of charge.

Update your product details

If you want to act on a recommendation, follow these steps:

  1. Click on Inventory and select Manage Inventory from the drop-down menu.
  2. Click Edit (not the arrows) to the right of the ASIN you want to update.
  3. On the product detail page, click the relevant tab (More Details, Description, Keywords, etc.)
  4. Scroll down to the product detail field for which you received a recommendation, click on the field, and enter the correct information.
  5. At the bottom of the page, click Save and finish.

Not all recommendations will be for information that is displayed on the product detail page, but they can help in search.

Your feedback can help us identify issues more accurately and improve our recommendations. If the attribute we are suggesting is not a good fit for your product, do let us know. We will keep improving our checks. These checks depend on the product’s classification, so sometimes this indicates a misclassified product. Send us suggestions and tell us about flagged issues that do not look right to you by sending an email to detail-page-recommendations@amazon.com.

Common issues and recommendations

The following table lists some of the most common issues found on product detail pages, along with the explanation and recommendation.

Flagged issue Explanation and recommendation Definition Examples
Cable length missing Information about the cable length is missing. We recommend adding this information to your listing in the Cable Length detail field. A number with up to 5 digits to the left of the decimal point and 2 digits to the right of the decimal point. Please do not use commas. 4
Cable length not numerical The information you entered for the cable length is not a number. We recommend using a numerical measurement in the Cable Length detail field. Data that was entered in a product detail field does not match what the field is for. Please use numeric formatting in the field
Color missing Information about the product’s color is missing. We recommend adding this information to your listing in the Color detail field. The color of the product. If this is not a standard color, also use the color-name column to map it to its closest equivalent so that it shows up in our color filter options in search. For instance, if your color name is \"aqua\", you should enter \"blue\" in the color-map column. Sage, Navy, Emerald, Cherry, Red, Black
Compatible devices missing Information about compatible devices is missing. We recommend adding this information to your listing in the Compatible Devices detail field. Indicate the device models the product is compatible with. Laptop
Compatible phone models missing Information about compatible phone models is missing. We recommend adding that information to your listing in the Compatible Phone Models detail field. Which phone models is this item compatible with? Nokia 6100 Series, iPhoneX
Connectivity technology missing Information about connectivity technology is missing. We recommend adding that information to your listing in the Connectivity Technology detail field. What connectivity technology is used in your device? Ethernet, Wireless, Powerline USB
Connector type missing The connector type is missing. We recommend adding this information to your listing in the Connector Type detail field. What connections are required for the appliance installation? Water line
Display size missing The display size is missing. We recommend adding this information to your listing in the Display Size detail field. A number with up to 10 digits to the left of the decimal point and 1 digit to the right of the decimal point. Please do not use commas. 22
Genre missing The genre is missing. We recommend adding that information to your listing in the Genre detail field. Specifies appropriate Software and Video Game genre Racing & flying-car
Included components missing Information about components included with this product is missing. We recommend adding that information to your listing in the Included Components detail field. Which components are included? Some products come as complete sets, others are just the main item with peripripherals sold separate. Camera Body, Battery Pack
Fabric type missing The fabric type is missing. We recommend adding that information to your listing in the Fabric type detail field. List all fabrics, separated by /, and % of each from most to least. Always add “viscose” or “rayon” if listing bamboo, and “azlon” if listing soy. Correct: “100% soy from azlon” or “90% cotton/10% rayon.” Incorrect: “50% bamboo and 50% soy” or “cotton/poly. 90% cotton/10% rayon
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