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This article applies to selling in: United States

Brand-specific size charts

Size charts inform customers of a product’s measurements and mapped size, ensuring a proper fit. This facilitates an educated purchase with lower return rates and higher satisfaction. Size charts also translate the size label on the product for a specific local sizing format (mapping UK size to US size).

Brand-specific size charts are only available to Brand Registered Sellers after completing the steps below. Once the required data has been processed, select the size chart link on the product detail page to access a window with the branded size chart.


How to add a brand-specific size chart

Brand-specific size charts are only available to Brand Registered Sellers at this time, and are specific to a Department (Women, Men, Boys, Girls, Baby) and Product Type (Dress, Pants, etc.).

  1. Select one ASIN per Marketplace / Brand / Department / Product Type for which you want a brand-specific size chart. Contact Seller Support by following these steps: Seller Central>Help>Contact Us>Selling on Amazon>In Tell us how we can help, enter ‘Size Charts’>Click Get help>Products and inventory>Issue listing products>Provide an ASIN or SKU>Other product and inventory issues> Contact reason enter ‘Custom Size Chart Request’.
    • Contact reason is “size chart”.
    • Describe your issue as Marketplace / Brand / Department / Product Type.
    • ASIN ID is the Parent ASIN for the Product Type Definition (PTD).
  2. Seller Support will reply with the appropriate template to capture the sizing dimensions.
  3. Complete the template(s) for your PTD using dimensions relevant to the PTD. Empty cells in the template will not appear on the product detail page.
  4. Attach the completed template(s) to your Seller Support case. Seller Support will convert the templates into size charts.

Important: Provide a size chart as soon as you sell an ASIN in a new Product Type for your brand. You will need to create the ASIN in the Department and Product Type for us to load a size chart.
Note: Do not load a new size chart for each new ASIN within the same Product Types. There is one size chart per Marketplace / Brand / Department / Product Type combination. If you already have a size chart for the Department “Women’s Dresses”, it will extend automatically to new Department ASINs of the same brand when created in the same marketplace.

Available size charts

Jewelry

  • One size chart per Marketplace / Brand / Department / Product Type combination.
  • Size charts are only available for Rings. A brand can provide one size chart for each Department (Men, Women, Girls, Boys) mentioning size, diameter, and circumference.
  • Currently, we do not provide image-based size charts for Rings.

Shoes

  • One size chart per Marketplace / Brand / Department / Product Type combination.
  • Brands can provide one size chart per Department. For Unisex products, a chart is required for each Department. For example, for Unisex Sandal, a chart will be required for Men and Women department.
  • Men and Women product types:
    • Boot
    • Shoes
    • Shoe_Accessory
    • Sandal
    • Technical_Sport_Shoe

Apparel

  • One size chart per Marketplace / Brand / Department / Product Type combination.
  • Unisex products require a size chart for each Department. For Unisex Hat, a chart will be required for Men and Women department.
    Note: Girls, Boys, and Baby have one size chart for all garments. The size includes several sub-tables to accommodate tops, bottoms, and so on.
  • Men and Women’s Product Types:
    • Accessory (gloves and belts)
    • Blazer
    • Bra
    • Dress
    • Ethnic wear
    • Hat
    • Kimono
    • Outerwear
    • Pants (includes jeans)
    • Shirt (includes tops)
    • Skirt
    • Shorts
    • Sleepwear (tops, bottoms, and nightgowns)
    • Socks and Hosiery
    • Suit
    • Sweater
    • Swimwear (bikini tops, bottoms, and one-piece)
    • Underwear (briefs, camisoles, shapewear, boxers, etc.)
    • Adult-sized costumes

Product with sizing sub-categories/special sizes

A single size chart can include sub-tables to accommodate product sub-categories and special sizes. For example, the US Women Pants size chart includes:

  • Jeans
  • Jeans – Plus Size
  • Jeans – Petite
  • Jeans – Curvy
  • Jeans – Curvy Plus
  • Rompers
  • Pants
  • Pants – Plus Size
  • Pants – Petite

  • If a sub-table is left empty on the template then no data will appear on size chart. For example, if you do not sell Rompers leave this sub-table empty.

See also

Information to include in your size chart

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