High-quality product images display your work in the best manner possible and drives
discoverability of your listings on Amazon. Customers shop visually, based on images that
target their individual taste. Use the information below on how to optimize your images, which
is one of the most important factors when shopping for handcrafted products.
See this video to learn about how to optimize your Handmade
For information on how to update your product images, see Amazon Handmade: Edit product listings. For information on store cover image, see
Amazon Handmade: Maker profile.
Product image requirements
Images must accurately represent the product and show only the product that is for
The product and all its features must be clearly visible.
Images must not contain nudity or be sexually suggestive.
Main image requirements:
Main images must have a pure white background (pure white blends in with the Amazon
search and product detail pages—RGB color values of 255, 255, 255).
Main images must be high quality photographs of the actual product (graphics,
illustrations, mockups, or placeholders are not allowed).
Main images must not show excluded accessories, props that might confuse the
customer, text that is not part of the product, or logos, watermarks, or inset
Image sizing requirements:
Images should be 1,000 pixels or larger in either height or width. This minimum size
requirement enables the zoom function on the website. Zoom has been proven to enhance
Images must not exceed 10,000 pixels and should not be less than 500 pixels on the
Amazon accepts JPEG (.jpg), TIFF (.tif) or GIF (.gif) file formats, but JPEG is
Our servers do not support animated .gifs.
Product image best practices
We recommend each product to have more than four images – one main image on white
background and three alternative images to show additional details or lifestyle views of
Alternative images (images other than the main image) should be used to show
environment, lifestyle, product detail, packaging, or scale of product. They should also
be used to show available customization options.
If models are used, they must be standing. Models should not be displayed in sitting,
kneeling, or lying down postures.
If a model is used for Children’s or Baby clothing, you should include flat images of
Images of intimate clothing, lingerie, and swimwear products cannot be sexually explicit
or obscene, as determined at the sole discretion of Amazon.
The product should typically fill at least 85% of the frame. If the product is shown in
an environment, it should fill at least 50%.
The product should be thoughtfully laid out, well lit, and in focus.
The product should have sharp focus and ideally not a shallow depth of field.
Crop distracting shapes that appear in the background to retain highlight on the
Good image examples:
Bad main image examples:
The following are good alternative images: