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This article applies to selling in: United States

Opportunity Explorer

You can explore up-to-date and accurate data on customer needs and the current selection on Amazon. Customer needs and selection are bundled together into niches. Each niche has a unique set of characteristics, which determine the economic potential for new products in the niche. To find your new niche, you can enter search terms, or browse the Store taxonomy, as a customer would. Data is included in the results to help you compare related niches of different sizes. You can view additional tabs of data including current products, top search terms, and statistics about the launch potential for new products by clicking any of the results.

What is a niche?

A niche is a collection of customer search terms and products representing a customer need. Customers demonstrate their purchase needs when they enter search terms on the Store. Amazon combines these search terms into clusters based on the products that customers view or purchase. Search terms and products can meet more than one customer need, and can be in multiple niches.

How is niche data constructed?

Niches include the top related Amazon customer search terms and the top related clicked or purchased products. The number of search terms displayed is currently capped based on which search terms have the greatest search volume. Additional related terms are suppressed and search volume coming from them does not contribute to any of the niche’s statistics. Products in a niche are limited to those receiving the majority of the clicks and purchases from the search terms shown.

How can I request additional metrics to be added?

On any Niche Details page, click Request a Metric link on the right side of the page. You will be asked to provide some basic details and to submit the form. You can ask for metrics that may apply to any part of the Opportunity Explorer (OX) experience, and not just limited to the detail page you are viewing.

How do I provide feedback?

On any Niche Details page within Niche Explorer, click Provide Feedback link on the right side of the page. You will be asked to provide feedback about the niche you are viewing and your overall satisfaction level with the niche. This feedback is very valuable and will be used by product and data science teams to improve the overall usefulness of niches over time.

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