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This article applies to selling in: United States

Personal Lubricants

If you list products on our store, you must comply with all federal, state, and local laws and our policies applicable to those products and product listings, including this policy.

Personal Lubricants covered by this policy

Personal Lubricants used for penile and/or vaginal application are intended to moisturize, lubricate, and enhance the comfort of intimate sexual activity.

Examples of Personal Lubricants

Our policy for Personal Lubricants

Amazon requires that suppliers of Personal Lubricants meet the specific regulation or standard requirements listed below for all Personal Lubricants you list:

Product Regulation/Standard requirements
Personal Lubricants
  • FDA Establishment Registration; and
  • FDA 510(k) Premarket Notification

Required information

We may request this information from you at any time so we recommend you have it easily accessible:

  • Your company name (if applicable) and seller ID
  • Your contact information: email address and phone number
  • A list of all Personal Lubricants you list
  • Product images for all Personal Lubricants you list. Images must include all relevant:
    • Safety information
    • Compliance markings
    • Product hazard warnings
  • Any product instructions and/or manuals for all Personal Lubricants you list
  • FDA Establishment Registration number
  • FDA 510(k) number

How to submit information

If we contact you for compliance documents, complete the following steps to submit the requested information:

  1. In Seller Central, click the Performance menu, and choose Account Health.
  2. Under Product Compliance Requests, click Documentation Requests.
  3. Click Provide Documentation next to the product.
  4. Follow the steps in the Submit required documents section.
Note: Test Reports must contain images of the tested products including packaging, compliance markings, warning labels, and age grading, if applicable. The product images on the test reports must show that the product is the same when compared to the product images on the detail page.

Policy violations

If you do not provide the required information by the applicable deadline, we may:

  • Remove the relevant product listings
  • Suspend your ability to add new products and/or listing privileges
  • Withhold any payments due to you
  • Pursue legal action

We reserve the right to take any further actions that may be necessary in our sole discretion.

Additional resources

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