On Prime Day, products with Prime Exclusive Discounts will display Prime Day Deals badge to Prime members. To be eligible for Prime Day Deals badge, your Prime Exclusive Discount must meet following criteria:
To be eligible for Prime Day Prime Exclusive Discount, you must be a seller with at least a four Seller feedback rating. Sellers that have not received any feedback ratings from buyers will also be eligible for Prime Day Prime Exclusive Discount.
The product must have at least a three and half star rating or no rating.
The discount must be at least 20% off the non-member non-promotional price (that is, Your Price or Sale Price, whichever is lower).
The Prime exclusive discounted price must be lower than the lowest price for the ASIN in past 30 days by 5%. The lowest price in the last 30 days is the lowest order price for the ASIN in that period including all deal, promotional, and sale prices across all Merchants.