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This article applies to selling in: United States

Understanding coupon errors

Approximately 6 hours before your coupon start time, our system starts running a number of validation rules on your coupon to make sure it offers a good value to our customers. These rules are continuously enforced throughout the duration your coupon is active. If one or more of the ASINs in your coupon fail any of these rules, we disable the coupon offer on that ASIN and activate the coupon on the rest of the ASINs that pass validation. Here are some of the errors that you might see on your dashboard and what you can do to remedy them.

Pricing error

Coupons require your discounted price to be at least 5% lower than your lowest price in the last 30 days. This ASIN is temporarily excluded from your coupon because this rule is not satisfied. Please lower your price or create a new coupon with a higher discount.

This error means that you were offering this ASIN at a lower price than your current price at some point during the last 30 days. Our system checks to see if the coupon discount you are offering over your current price is higher than 5% over your lowest price in the last 30 days. If this check fails, we disable the coupon on the subject ASIN and you see a pricing error.

For example: If you were selling an ASIN at $30, 20 days ago, and today your price for the same ASIN is $60, we require your discount to be 5% off $30. This means that your highest net discounted price after a coupon can be $28.50 ($30 x 0.95). The coupon that you create today must offer a discount amount so that the highest price a customer pays after applying the coupon is $28.50.

What can you do if you see this error?

  • Lower your price. If your recent price increase was a mistake and you normally sell this ASIN at $30, you can lower the product's pricing back to $30. If the coupon is providing a discount equal to or higher than 5% of $30, we will automatically reactivate the coupon on the subject ASIN.
  • Create a new coupon for this ASIN. Once a coupon becomes active, it is not possible to change the discount offering. If you want to keep your price at its current level but offer a coupon over this price, create a new coupon for this ASIN with the right discount offer. In this example, the minimum coupon discount you can offer is $31.50 ($60 - $28.50).
  • Restricted Product: Explosives, weapons, and related items are not eligible for coupons. For example, gun accessories are identified as potentially embarrassing or offensive product and is not eligible for coupons.

Inventory error

We temporarily excluded this ASIN from your coupon due to insufficient inventory.

This error means that you don't have enough inventory to accommodate the customer demand your coupon might generate. When this happens, we disable the coupon from the subject ASIN.

What can you do if you see this error?

Send in more inventory. We will automatically reactivate the coupon offer on this ASIN when you have sufficient inventory.

Star rating is below 3.0

Coupons require a minimum star rating of 2.5 for products with 1-4 reviews and 3.0 for products with 5+ reviews. This error message indicates that the ASIN is not meeting this rule. Products that do not yet have any review are eligible.

What can you do if you see this error?

Coupons for this ASIN would automatically be reactivated within approximately 24 hours after the ASIN meets this eligibility rule again.

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