Sell on Amazon Sign in
This article applies to selling in: United States

Brand Referral Bonus

What is the Brand Referral Bonus program?

The Brand Referral Bonus program gives brands an opportunity to earn a bonus from non-Amazon marketing efforts and improve their advertising efficiency. For more information about the program, go to Brand Referral Bonus.

Why should I participate?

The Brand Referral Bonus program credits Brands an average of 10% of sales from traffic you have driven to Amazon. The program helps you advertise efficiently by receiving the same bonus for customer purchases of additional products from the Brand up to 14 days after clicking on the ad. The program also helps you accelerate growth by improving the efficiency of your non-Amazon marketing efforts that drive referral traffic to Amazon.

How is my bonus calculated?

On average, Brands can earn a 10% bonus from their qualifying sales. To estimate your bonus, multiply your qualifying sales by the minimum bonus rate in the corresponding product category. Your actual bonus rate may vary based on inputs such as additional shipping and gift wrapping charges, which may vary between selling partners. The actual bonus applied to your sales can be viewed in your weekly bonus report. See estimated category bonus rate below.

Brand Referral Bonus
Categories Estimated Bonus Rate*
Amazon Device Accessories 30%
Amazon Explore 20%
Clothing & Accessories (including active wear) 11%
Books (including Collectible Books); Music; Software & Computer/Video Games; Video & DVD; Collectible Books; Home & Garden; Kitchen; Mattresses; Musical Instruments; Office Products; Outdoors; Sports (excluding Sports Collectibles); Pet Supplies; Toys & Games; Luggage & Travel Accessories; Shoes, Handbags & Sunglasses; Everything Else 10%
3D Printed Products; Industrial & Scientific (including Food Service and Janitorial & Sanitation) 8%
Camera and Photo; Cell Phone Devices; Consumer electronics; Full-Size Appliance; Personal Computers; Video Game Consoles; 5%
Tools & Home Improvement 10%, except 8% for base equipment power tools
Automotive & Power sports 8%, except 7% for tires and wheel products
Baby Products (excluding Baby Apparel); Beauty; Health & Personal Care (including Personal Care Appliances);

5% for products with a total price of $10.00 or less, and

10% for products with a total sales prices greater than $10.00

Collectible Coins

10% for the portion of the total sales price up to $250,

7% for any portion of the total sales price greater than $250 up to $1,000, and

4% for any portion of the total sales price greater than $1,000.

Compact Appliances (including parts and accessories)

10% for the portion of the total sales price up to $300.00, and

5% for any portion of the total sales price greater than $300.00

Electronics Accessories

10% for the portion of the total sales price up to $100.00, and

5% for any portion of he total sales price greater than $100.00

Entertainment Collectibles

14% for the portion of total sale price up to $100,

7% for the portion of total sale price greater than $100, up to $1000, and

4% for the portion of total sale price greater than $1000

Fine Art

14% for the portion of the total sales price up to $100,

10% for the portion of the total sales price greater than $100 up to $1,000,

7% for the portion of the total sales price greater than $1,000 up to $5,000, and

3% for the portion of the total sales price greater than $5,000

Furniture (including outdoor furniture)

10% for the portion of the total sales price up to $200.00, and

7% for any portion of the total sales price greater than $200.00

Grocery & Gourmet Food

5% for products with a total sales price of $15.00 or less, and

10% for products with a total sales price greater than $15.00

Jewelry

14% for the portion of the total sales price up to $250.00, and

3% for any portion of the total sales price greater than $250.00

Sports Collectibles

10% for the portion of the total sales price up to $100, and

7% for any portion of the total sales price greater than $100 up to $1,000, and

4% for any portion of the total sales price greater than $1,000

Watches

11% for the portion of the total sales price up to $1,500.00, and

2% for any portion of the total sales price greater than $1,500.00

Gift Cards 14%

*Your actual bonus rate may vary based on inputs such as additional shipping and gift wrapping charges, which may vary between selling partners. This estimated bonus rate table is provided to simplify your ability to estimate the bonus you will receive. The actual bonus applied to your sales can be viewed in your weekly bonus report.

When and how do I receive the bonus?

There is a wait time (2 months) before the bonus is credited to your account to accommodate order cancellation and customer returns. For example, if a qualified sale occurred in July, the bonus will be credited to your account in September. The bonus will be used to deduct the referral fees in September and going forward, until the bonus gets exhausted.

What purchases qualify for the Brand Referral Bonus program?

The bonus applies to brand-owned products with an Amazon Attribution tag that originates from a non-Amazon marketing effort. This includes promoted products and additional products purchased from the same brand up to 14 days after clicking on the ad.

Who is eligible to join the Brand Referral Bonus program?

All brand owners selling in Amazon’s US store are eligible to enroll. If you sell on Amazon but have not registered your brand yet, click here to enroll your brand in Amazon Brand Registry.

How do I get started?


  1. Register for the Brand Referral Bonus program.
  2. Enroll in Amazon Attribution if you are not already.
  3. Create tags for your promoted products using Amazon Attribution. All traffic must have an Amazon Attribution tag in order to qualify for the bonus.
  4. Launch your advertising effort.

How do I learn more about adding tags to my advertising efforts on different channels?

You can learn more details on how to implement tags for different channels by visiting Amazon Attribution’s help page.

I am a reseller, can I join?

The Brand Referral Bonus is only available for brand owners. If you are not a brand owner, you may be able to join the Amazon Associates program to earn commissions from sales you help generate.

How do I find my Brand Referral Bonus balance?

There are two ways to see the Brand Referral Bonus. First, you will see your earned bonus in Seller account’s Transaction Details. Second, you can download the bonus report to see a 90-day performance summary (see next question).

Where do I find the Brand Referral Bonus report?

The system generates a report every Friday to summarize the last 90 days of the estimated bonus amount earned up to the previous Friday. For example, if you download the report on July 23, 2021, you would see the estimated bonus amount earned up to July 16, 2021. If you do not have qualified sales in the past 90 days, a report will not be available. For those with qualified sales, you can download the report from your Brand Referral Bonus page within Seller Central.

How do I opt out of Brand Referral Bonus?

You may contact Selling Partner Support and let them know you would like to opt out of the program.

I am an existing Amazon Attribution user. Do I get a bonus from sales from previously created Amazon Attribution tags?

Yes. We will calculate your bonus from all qualifying sales attributed by Amazon Attribution starting the day you enroll for Brand Referral Bonus.

How do secondary users get access to enroll for Brand Referral Bonus or access reporting?

In order to enroll and access reports they need a primary user to grant access. That can be done in Settings, User Permissions, Manage Permissions, then under “Performance” is “Brand Referral Bonus”. The “View” permission will allow you to go to the page and download reports, “View & Edit” will also allow you to enroll in Brand Referral Bonus.

Am I eligible as a non-US person selling in the United States?

We may deduct or withhold any required taxes from your Brand Referral Bonuses. From time to time, we may request tax information from you. If we request tax information from you and you do not provide it, we may hold your Brand Referral Bonuses until you do. If you are a non-US person participating in the Brand Referral Bonus program, you agree that unless you have otherwise notified us in your provided tax information you will perform all services under the Agreement outside the United States. If you are a non-US person and performing services within the United States we are not able to pay your bonus.

Are there any tax consequences for my business triggered by opting into the Brand Referral Bonus program?

Depending on local law, opting into the program may subject you to tax and invoicing obligations in your local country that is the country where you or your business are located. You should consult your tax advisor if you have any questions about your tax obligations as a result of the program.

Sign in to use the tool and get personalized help (desktop browser required). Sign in


Reach Hundreds of Millions of Customers

Start Selling On Amazon


© 1999-2021, Amazon.com, Inc. or its affiliates