The Brand Catalog Manager is a tool available exclusively for brands. It lists all products from your Brand being sold on Amazon. It gives you visibility into who is selling your products, what kind of experience your customers are having and what the projected sales opportunity is for products without a Brand-direct offer. Currently, Brand Catalog Manager access is restricted to brand owners.
Every product from your Brand is listed in this view regardless of seller. You can use this view to review all sellers that are selling products from your Brand and to identity selection that you may want to offer directly. Values in the page include:
In cases of a variated a product (ex: a clothing item that comes in various colors/sizes), the product is listed a single row in the table. The count of active offers is expressed for the variational total with missing and inactive offers broken out below the total.
This value is derived from the aggregated, past performance of multiple similar products. It is not a guarantee of future sales, but is simply intended to help you identify selection to add by prioritizing products that are popular with Amazon’s customers.
All metrics are calculated and updated once a day. It may take up to 48 hours for changes to be reflected in the page. If you make changes to improve selection coverage, they will be reflected on the page the next time it is refreshed. You can validate the refresh date via the timestamp at the bottom of the page.
If you are currently sourcing the product via a Vendor relationship or if you have an offer on the product, but it is either out-of-stock or inactive for another reason, you cannot add an offer.