Amazon Outlet is becoming the go-to place for customers to shop for highly discounted markdowns, overstock deals, and clearance products. Outlet’s wide selection includes everything from automotive products and electronics to clothing, toys and more.
You can review Outlet deal recommendations in the Manage Excess Inventory tool and create deals to be featured on the Outlet page once approved by Amazon. This is a great solution to help increase sell-through, improve cash flow, optimize inventory levels, and reduce total storage fees.
Sellers submit promotional offers with a minimum discount of 20% via the Create Outlet deal section of the Manage Excess Inventory page, and selected deals are featured on the Outlet page for a fixed period of one to two weeks.
To participate in Outlet, you must have a Professional selling plan and an overall customer rating of at least 3.5 stars.
ASINs must meet the following criteria to be eligible for listing on Outlet (this criteria is subject to change without notice):
The Manage Excess Inventory page shows which of your eligible products Amazon recommends for Outlet, based on factors such as customer demand and inventory age. For Outlet recommendations, the message Outlet deal eligible displays below the item’s current price and the drop-down menu to the right of the Buy Box Price displays Create Outlet deal.
To create an Outlet deal, follow these steps:
The message Outlet deal submission successful will appear if your deal was submitted correctly. If you see the message Maximum deal price is $x, change your deal price so it is less than or equal to the maximum.
Successful submissions will be processed twice per week, and if successfully submitted, will be kept in a pending status until it is scheduled. Not all successful submissions are guaranteed to become deals. Please review the Outlet Deals report.
When an approved Outlet deal starts, the price of the item will automatically change to the deal price. When the deal ends, the price will change back to what it was before the promotion.
If you raise the price above the maximum deal price during your Outlet promotion, the deal will be canceled, and your eligibility to participate in future Outlet deals may be affected.
There are no additional fees for using Outlet. While the standard fulfillment and referral fees still apply for participating ASINs, there are no additional fees for using Outlet. While the Outlet can help reduce storage fees for units at the fulfillment center, participation in the Outlet does not guarantee that all fees will be waived during the deals time-period. The standard fulfillment and referral fees will not be waived, or discounted unless explicitly stated at registration.
You can check your deal submission results, deal start and end dates, and deal status in the Outlet Deals report.
There are several ways you can cancel an Outlet deal submission.
If you choose to cancel before Amazon completes its review:
If you choose to cancel after the deal begins:
Outlet deal and sale discounts can be combined with discounts from other promotions that you are offering on that product at the same time, including coupons, promotions, sale prices, business prices, and giveaways. For example, if your Outlet deal offers a 50% discount on a $100 ASIN and you also have a 5% off coupon running at the same time, the total discount would be $55.
Outlet deals require a higher discount (at least 30%) than sales, and are set by Amazon to last two weeks beginning the next deal cycle. Outlet deals take priority in consumer promotions, are featured more prominently on Outlet, and display the limited time deal badge in the ASIN detail page. In general, it is expected that these will have a higher sell-through rate. Outlet deals require a discount of 30% or more, and may vary based on factors including customer demand and inventory age.
Outlet sales follow the same eligibility criteria as deals but are open to items with lower recommended discounts (between 25% and 30%). While you can choose to discount items for a longer period, Outlet sale items will be featured on Outlet only for the duration the item is at an Outlet eligible price, and no more than two consecutive weeks. ASINs that match Outlet sales criteria will have Outlet Store Eligible listed on their ASIN in the Manage Excess Inventory page.
The Create Outlet deal button is a recommendation filter that will remain on the Manage Excess Inventory page even if there are no deals currently eligible for Outlet.
Upcoming deals can be kept in a pending status if there is limited capacity on the Outlet Deals page, even when the ASINs passes the original start date listed. Once a deal has been fully scheduled to start, the status of ASIN should change to “RUNNING” and the deal start and end dates will be updated.
The reasons for Amazon not approving an Outlet deal submission include but are not limited to the following:
Deals on Outlet can be prevented from being canceled by Amazon for reasons including, but not limited to the following reasons:
Before looking for your ASIN on the Outlet page, confirm the status of your submitted deal by checking the Outlet deal report. If the status of the ASIN is Submitted or Ended, your ASIN will not appear on Outlet. If the status is Running, your ASIN should appear on Outlet.
To search for your ASIN on Outlet, select any applicable category of your product and look for your offer among the available deals. Search all applicable categories.
The placement of products on Outlet is based on customer preference.
If you still cannot find your deal, it may have been removed after approval for not meeting guidelines.
An Outlet Sale recommendation does not mean you have an Outlet Deals recommendation. An Outlet Sale recommendation will not appear under the “Create Outlet Deal” tab. The “Create Outlet deal” tab will remain visible on the “Manage Excess Inventory” page even if there is no Outlet Deals eligible items for you.
Your Outlet deal may be removed after approval for a variety of reasons, including but not limited to:
No, you may not limit the quantity for Outlet. However, you should not submit an ASIN for an Outlet deal if an increased sales velocity would not benefit your ASIN.
You can view the performance of your participating ASIN by tracking it during its deal runtime.
You can check the runtime of your deal through the Outlet Deals report.
To ensure the price drops automatically on your deal’s scheduled start time, either pause or delete any automatic pricing rules you may have on your ASINs. Minimum deal prices that are set higher than the Outlet deal price can create issues with the automatic price drop and affect your ASIN's participation in Outlet deals. If the price fails to drop due to these pricing rules, or the price increases, the deal will be canceled without notice.
To pause or delete a pricing rule, from the Pricing drop-down menu on Seller Central, select Automatic Pricing. Then, in the Action column for the pricing rule, select one of the following actions from the drop-down menu: