Customers shop Outlet for markdowns and deals on overstock, clearance products.. Amazon selects the offers to feature on the Amazon Outlet page. There are two types of offers:
Outlet deals and sales can help you increase sell-through, improve cash flow, optimize inventory levels, and reduce total storage fees. You do not have to pay additional fees for Outlet. Standard fulfillment fees and referral fees apply.
To be eligible for Outlet, you must:
On the Manage Excess Inventory page, you can see which of your eligible products Amazon has recommended for Outlet, based on customer demand and other factors. A message under the item’s current price (Your Price) will show whether it is Outlet deal eligible (submit by creating an Outlet deal) or Outlet store eligible (submit by creating a sale). Additionally, the drop down menu to the right of the Buy Box Price should automatically default to "Create Outlet deal" or "Create sale" for eligible items.
Learn more about how to manage excess inventory.
Outlet is currently free for participants. You do not have to pay additional fees. Standard fulfillment fees and referral fees apply.
To create an Outlet deal, follow these steps:
The message Outlet deal submission successful will appear if your deal was submitted correctly. If you see the message Maximum deal price is $x, change your deal price so it is less than or equal to the maximum.
You can check your deal submission results, deal start and end dates, and deal status in the Outlet Deals report.
You can cancel an Outlet deal submission before Amazon completes its review.
When an approved Outlet deal starts, the price of the item will automatically change to the deal price. When the deal ends, the price will automatically change back to the price it was before the promotion.
If you raise the price above the maximum deal price during your Outlet promotion, the deal will be cancelled. Your eligibility to participate in future Outlet deals may be affected.
To create a sale for Amazon to consider for Outlet:
Outlet deal and sale discounts are combined with discounts from other promotions that you are offering on that product at the same time, including coupons, promotions, sale prices, business prices, and giveaways. For example, if your Outlet deal offers a 50% discount on a $100 ASIN and you also have a 5% off promotion running at the same time for the same ASIN, the 50% discount and the 5% off will be combined. That would result in a total discount of $55.
The Create Outlet deal button is a recommendation filter that will remain on the Manage Excess Inventory page even if there are no deals currently eligible for Outlet.
The reasons for Amazon not approving an Outlet deal submission include but are not limited to the following:
Before looking for your ASIN on the Outlet page, confirm the status of your submitted deal by checking the Outlet deal report. If the status of the ASIN is Submitted or Ended, your ASIN will not appear on Outlet. If the status is Running, your ASIN should appear on Outlet.
To search for your ASIN on Outlet, select any applicable category of your product and look for your offer among the available deals. Search all applicable categories.
The placement of products on Outlet is based on customer preference.
If you still cannot find your deal, it may have been removed after approval for not meeting guidelines
Your Outlet deal may be removed after approval for a variety of reasons, including but not limited to:
No, you may not limit the quantity for Outlet.
You can view the performance of your participating ASIN by tracking it during its
You can check the runtime of your deal through the Outlet Deals report.
You can participate in Outlet when you have ASINs eligible for Outlet on your Manage Excess Inventory page. ASINs featured on Outlet will not become eligible for Outlet again for 90 days after the deal ends.
To ensure the price drops automatically on your deal’s scheduled start time, please either pause or delete any automatic pricing rules you may have on your ASINs. Minimum deal prices that are set higher than the Outlet deal price can create issues with the automatic price drop and affect your ASIN's participation in Outlet Deals. If the price fails to drop due to these pricing rules, or the price increases, the deal will be cancelled without notice.
To pause your pricing rule, go to the Pricing tab on Seller Central and select Automatic Pricing from the drop-down list. Select Take Action Pause Rule. You can resume a paused rule at any time by selecting Take Action Delete Rule. To permanently delete a pricing rule, go to the Automate Pricing homepage, then click Take action Delete Rule.