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This article applies to selling in: United States

About Amazon Outlet

Amazon Outlet is becoming the go-to place for customers to shop for highly discounted markdowns, overstock deals, and clearance products. Outlet’s wide selection includes everything from automotive products and electronics to clothing, toys and more.

You can review Outlet deal recommendations in the Manage Excess Inventory tool and create deals to be featured on the Outlet page once approved by Amazon. This is a great solution to help increase sell-through, improve cash flow, optimize inventory levels, and reduce total storage fees.

How Outlet deals work

Sellers submit promotional offers with a minimum discount of 20% via the Create Outlet deal section of the Manage Excess Inventory page, and selected deals are featured on the Outlet page for a fixed period of two weeks. There are no additional fees for using Outlet–only the standard fulfillment and referral fees apply.

To participate in Outlet, you must have a Professional selling plan and an overall rating of at least 3.5 stars.

ASINs must meet the following criteria to be eligible for listing on Outlet:

  • Have inventory in Amazon fulfillment centers for at least 90 days
  • Have more than 10 units of inventory on-hand
  • Have a sales history
  • Be in new condition
  • Have a product rating of at least 3 stars or no reviews
  • Not currently enrolled in Subscribe & Save
  • Not currently enrolled in another Deal promotion
  • Not on Outlet deals in the past 60 days
  • Comply with Amazon’s customer product reviews policies and price policies.

The Manage Excess Inventory page shows which of your eligible products Amazon recommends for Outlet, based on factors such as customer demand and inventory age. For Outlet recommendations, the message Outlet deal eligible displays below the item’s current price and the drop-down menu to the right of the Buy Box Price displays Create Outlet deal.

Note: Not every eligible product will get an Outlet recommendation from Amazon. We evaluate ASIN eligibility regularly, so a recommendation you see today may not be recommended tomorrow. Products featured as Outlet deals will not become eligible for Outlet again for 90 days after the deal ends. Updating your product settings may help improve our recommendations and allow for your product to be chosen again. (Click Customize SKU settings in the drop-down menu next to your ASIN on Manage Excess Inventory).

How to create and manage an Outlet deal

To create an Outlet deal, follow these steps:

  1. From the Inventory drop-down menu in Seller Central, select Inventory Planning.
  2. Click the Manage Excess Inventory tab.
  3. To filter for eligible inventory, click Create Outlet deal in the Show recommendations by setting.
  4. From the drop-down menu to the right of the eligible item, select Create Outlet deal.
  5. In the pop-up window, enter your price in the Outlet deal price box. Your price must be less than or equal to that the maximum price, which is filled in by default.
    Note: The maximum deal price takes into consideration the lowest price charged by sellers offering the product in new condition. This price might fluctuate if the product’s current sale price changes before the deal starts. After the deal begins, Amazon may cancel it without notice if the product’s sale price rises above the Outlet deal price.
  6. Review the start and end dates for your Outlet deal.
  7. Click Submit.

The message Outlet deal submission successful will appear if your deal was submitted correctly. If you see the message Maximum deal price is $x, change your deal price so it is less than or equal to the maximum.

When an approved Outlet deal starts, the price of the item will automatically change to the deal price. When the deal ends, the price will change back to what it was before the promotion.

If you raise the price above the maximum deal price during your Outlet promotion, the deal will be canceled, and your eligibility to participate in future Outlet deals may be affected.

Note: Not all Outlet deal submissions will be approved. If your deal is approved, we will send you an email. We encourage you to review your Outlet Deals report on the Friday after you submit your deals. To find the report, select Fulfillment from the Reports drop-down menu in Seller Central. The Outlet Deals report will be in the list on the left-hand side of the page under Sales. You can also access the report from the Manage Excess Inventory page by clicking Check status in Outlet Deals report under the price for submitted ASINs.

How to check the status of an Outlet deal

You can check your deal submission results, deal start and end dates, and deal status in the Outlet Deals report.

  1. From the Reports drop-down menu in Seller Central, select Fulfillment.
  2. Under Sales on the left-side navigation, select Outlet Deals.
You can also access the report from the Manage Excess Inventory page by clicking Check status in Outlet Deals report under a submitted ASIN’s current price.
Note: If a report is not immediately generated for the ASIN, allow up to 24 hours before requesting another one. You can also expand the Event Date range (for example, to last 3 days or last 7 days).

How to cancel an Outlet deal submission

You can cancel an Outlet deal submission before Amazon completes its review.

  1. From the Inventory drop-down menu in Seller Central, select Inventory Planning and click the Manage Excess Inventory tab.
  2. From the drop-down menu to the right of the eligible item, select Create Outlet deal.
  3. Change the price and click Update.
  4. Click Cancel Outlet deal.
Note: If you want to cancel an Outlet deal that has already started, first check the status of your deal on your Outlet Deals report and then contact Selling Partner Support.

Combined Outlet deal and coupon discount

Outlet deal and sale discounts can be combined with discounts from other promotions that you are offering on that product at the same time, including coupons, promotions, sale prices, business prices, and giveaways. For example, if your Outlet deal offers a 50% discount on a $100 ASIN and you also have a 5% off coupon running at the same time, the total discount would be $55.

  • Standard price: $100
  • Outlet deal discount: 50%
  • Coupon discount: 5%
  • Total discount: (100 x 0.5) + (100 x 0.05) = $55

Comparing Outlet deals to Outlet sales

Outlet deals require a higher discount (at least 30%) than sales, and are set by Amazon to last two weeks beginning the next deal cycle. Outlet deals take priority in consumer promotions, are featured more prominently on Outlet, and display the limited time deal badge in the ASIN detail page. In general, it is expected that these will have a higher sell-through rate. Outlet deals require a discount of 30% or more, and may vary based on factors including customer demand and inventory age.

Outlet sales follow the same eligibility criteria as deals but are open to items with lower recommended discounts (between 25% and 30%). While you can choose to discount items for a longer period, Outlet sale items will be featured on Outlet only for the duration the item is at an Outlet eligible price, and no more than two consecutive weeks. ASINs that match Outlet sales criteria will have Outlet Store Eligible listed on their ASIN in the Manage Excess Inventory page.

Outlet best practices

  • Remove pricing rules for an ASIN before submitting. Pricing rules might prevent the price of the ASIN from dropping automatically. These deals would be removed from Outlet, and could result in all Outlet recommendations being suppressed in the future for the account.
  • Use high-quality images. Products with sufficient overstock inventory and high-quality images are more likely to be featured in our marketing campaigns at an ASIN level. Individual ASINs highlighted by Outlet deals have a higher sell-through rate.
  • Combine Outlet deals with coupons to improve conversion.
  • Consider discounting more than the recommended rate. Items under $10 will receive more promotion in the Under $10 page, and top sellers will be featured in the Best Sellers page.
  • Do not submit an Outlet deal if you are unsure about running the deal for two full weeks. There is no quantity limit, or self-service way to stop the deal once it starts.
  • Discount sibling ASIN variations, even without an Outlet deal recommendation.

Frequently asked questions

I clicked the Create Outlet deal button on the top of the Manage Excess Inventory page, but no deals appear. Why?

The Create Outlet deal button is a recommendation filter that will remain on the Manage Excess Inventory page even if there are no deals currently eligible for Outlet.

Why was my Outlet deal submission not approved?

The reasons for Amazon not approving an Outlet deal submission include but are not limited to the following:

  • The ASIN is already scheduled for a deal that overlaps with the Outlet deal schedule, such as Lightning Deals.
  • The product images do not follow category guidelines. See Product image requirements for more information.
  • The customer review rating is below three stars.
  • You ran out of stock for the ASIN.
  • The maximum deal price requirement changed due to price fluctuations.

Why can't I find my ASIN on the Outlet homepage?

Before looking for your ASIN on the Outlet page, confirm the status of your submitted deal by checking the Outlet deal report. If the status of the ASIN is Submitted or Ended, your ASIN will not appear on Outlet. If the status is Running, your ASIN should appear on Outlet.

To search for your ASIN on Outlet, select any applicable category of your product and look for your offer among the available deals. Search all applicable categories.

The placement of products on Outlet is based on customer preference.

If you still cannot find your deal, it may have been removed after approval for not meeting guidelines.

Why was my Outlet deal removed after approval?

Your Outlet deal may be removed after approval for a variety of reasons, including but not limited to:

  • Pricing:
    • Your deal price became higher than the maximum deal price. The maximum deal price takes into consideration the lowest price from any seller with an offer on the product in new condition. The offer prices from other sellers may have changed.
    • Your approved deal price is not the Buy Box winning price.
    • The current sale price changed before the deal started, possibly resulting in the deal price being higher than the current sale price.
  • There is no remaining new inventory.
  • The product rating fell under the current minimum threshold.
  • Your product images do not follow product image requirements.

May I limit the quantity for Outlet?

No, you may not limit the quantity for Outlet.

Where can I find the performance report for my participating ASIN?

You can view the performance of your participating ASIN by tracking it during its deal runtime.

  1. From the Reports drop-down menu in Seller Central, select Fulfillment.
  2. Under Sales on the left-side navigation, select All orders.

You can check the runtime of your deal through the Outlet Deals report.

  1. From the Reports drop-down menu in Seller Central, select Fulfillment.
  2. Under Sales on the left-side navigation, select Outlet Deals.

Will pricing rules on my ASIN affect my participation in Outlet?

To ensure the price drops automatically on your deal’s scheduled start time, either pause or delete any automatic pricing rules you may have on your ASINs. Minimum deal prices that are set higher than the Outlet deal price can create issues with the automatic price drop and affect your ASIN's participation in Outlet deals. If the price fails to drop due to these pricing rules, or the price increases, the deal will be canceled without notice.

To pause or delete a pricing rule, from the Pricing drop-down menu on Seller Central, select Automatic Pricing. Then, in the Action column for the pricing rule, select one of the following actions from the drop-down menu:

  • Pause rule temporarily suspends the rule. You can resume a paused rule at any time by selecting Resume rule.
  • Delete rule permanently deletes the rule.

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