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This article applies to selling in: United States

About Amazon Outlet

Customers shop the Outlet for markdowns and deals on overstock, clearance products. You can create an Outlet deal or sale for eligible products.

  • An Outlet deal is a promotional offer in which an item is featured on the Outlet page for a limited time set by Amazon, usually around two weeks.
  • An Outlet sale is a regular sale promotion that you create through a price reduction. Amazon selects sales to feature on Outlet based on factors that include customer demand and product star rating.

Outlet deals and sales can help you increase sell through, improve cash flow, optimize inventory levels, and reduce total storage fees. You do not have to pay additional fees for Outlet. Normal fulfillment fees and referral fees apply.

Seller and product eligibility

To be eligible for Outlet, you must be a Professional seller with an overall rating of at least 3.5 stars.

On the Manage Excess Inventory page, you can see which of your products Amazon has determined are eligible for Outlet, based on customer demand and other factors. A message under the item’s current price will show whether it is Outlet deal eligible or Outlet store eligible (for a sale-eligible item).

To be eligible for Outlet, a product must:

  • Be currently available for sale and in Amazon fulfillment centers.
  • Have a sales history and at least a three-star product rating on Amazon.
  • Be in new condition.
  • Comply with Amazon’s customer product reviews policies and price policies.
Note: Not every eligible product will get an Outlet recommendation from Amazon. We evaluate ASIN eligibility every week, so a recommendation you see this week may not be there next week. Products featured as Outlet deals will not become eligible for Outlet again for 90 days after the deal ends.

Learn more about how to manage excess inventory.

How to create an Outlet deal

To create an Outlet deal, follow these steps:

  1. From the Inventory drop-down menu in Seller Central, select Inventory Planning and click the Manage Excess Inventory tab.
  2. From the drop-down menu to the right of the eligible item, select Create Outlet deal.
  3. In the pop-up window, enter your Outlet deal price in the box next to the Max. Outlet deal price. Your price must be less than or equal to that maximum price.
    Note: The maximum deal price takes into consideration the lowest price charged by sellers offering the product in new condition. The maximum deal price may fluctuate if the product’s current sale price changes before the deal starts. After the deal begins, Amazon may cancel it without notice if the product’s sale price rises above the maximum deal price.
  4. Review the start and end dates for your Outlet deal.
  5. Click Submit.

The message Outlet deal submission successful will appear if your deal was submitted correctly. If you see the message Maximum deal price is $x, change your deal price so it is less than or equal to the maximum.

Note: Not all Outlet deal submissions will be approved. If your deal is approved, we will send you an email. We encourage you to review your Outlet Deals report on the Friday after you submit your deals. To find the report, select Fulfillment from the Reports drop-down menu. It will be in the list on the left-hand side of the page under Sales.

How to cancel an Outlet deal submission

You can cancel an Outlet deal submission before Amazon completes its review.

  1. From the Inventory drop-down menu in Seller Central, select Inventory Planning and click the Manage Excess Inventory tab.
  2. From the drop-down menu to the right of the eligible item, select Create Outlet deal.
  3. Change the price and click Update.
  4. Click Cancel Outlet deal.
Note: If you want to cancel an Outlet deal that has already started, contact Seller Support.

How to create a sale

To create a sale that Amazon can consider for Outlet:

  1. From the Inventory drop-down menu in Seller Central, select Inventory Planning and click the Manage Excess Inventory tab.
  2. From the drop-down menu to the right of the eligible item, select Create sale.
  3. In the popup window, enter your sale price in the box under Recommended sale price. Entering a price lower than or equal to the recommended price will increase the chance of your product being featured on Outlet.
  4. Enter the start and end date for your sale.
  5. Click Submit.

Combined discounts

Outlet deal and sale discounts are combined with discounts from other promotions that you are offering on that product at the same time, including coupons, promotions, sale prices, business prices, and giveaways. For example, if your Outlet deal offers a 50% discount on a $100 ASIN and you also have a 5% off promotion running at the same time for the same ASIN, the 50% discount and the 5% off will be combined. That would result in a total discount of $55.

  • Standard price: $100
  • Outlet deal discount: 50%
  • Promotion discount: 5%
  • Total discount: (100 x 0.5) + (100 x 0.05) = $55

Frequently asked questions

Why was my Outlet deal submission not approved?

Reasons why Amazon might not approve an Outlet deal submission include:

  • The ASIN is already scheduled for another deal that overlaps with the Outlet deal schedule, such as Lightning Deals.
  • Product images do not follow category guidelines. See Product image requirements for more information.
  • The customer review rating dropped below three stars.
  • Your inventory is out of stock.

Why was my Outlet deal canceled after approval?

The most likely reason is that your deal price was higher than the maximum deal price. The maximum deal price takes into consideration the lowest price from any seller with an offer on the product in new condition.

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