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This article applies to selling in: United States

My ASIN is unsearchable

Four common reasons for an ASIN being unsearchable are:

  1. Parent ASIN
  2. No Browse Node
  3. No Offer
  4. Future Launch Date

1. Parent ASIN

To enable Variation Elimination to work, parent ASINs are not searchable or buyable. A parent ASIN forces customers to select a color or/and size:

Note:
  • Check: If your ASIN is unsearchable, check if it is a parent ASIN.
  • Diagnosis: Parent ASINs are not indexed by Amazon Search.
  • Fix: No fix needed. It is normal for parent ASINs to not be searchable.

2. No Browse Node

In order to be searchable, ASINs need to be assigned to a browse node. A browse node is like a shelf in a supermarket. Your product needs to be on a “shelf” in order to be found.

Unassigned ASINs are not indexed by Amazon Search.

You can use the Product Classifier or a Browse Tree Guide (BTG) to help you identify the correct categories for your products.

Example

This ASIN is nicely-assigned to the specific browse node called “Bubble Bath”:

ASIN browse assignments “roll up”. In this example, the ASIN will appear in Bubble Bath and in Bath and in Bath & Bathing Accessories and in Personal Care and in the overall Beauty & Personal Care category on Amazon.

Note:
  • Check: If your ASIN is unsearchable, check if it is assigned to a product category.
  • Diagnosis: Unassigned ASINs are not indexed by Amazon Search.
  • Fix: Assign your ASIN to a specific, relevant browse node.

Tip: Some ASINs are searchable in All Product Search (APS), but not within Departments on Amazon. This is because they were not assigned to a browse node, so were automatically assigned to a category called Everything Else. Assigning your ASIN to a specific, relevant browse node will ensure that your product doesn't end up in Everything Else.

3. No Offer

In order to be searchable, an ASIN needs an offer. If an ASIN's offer expires, this would cause it to become unsearchable.

To add an offer to a product, you need to supply data such as Item Price, Quantity, and Launch Date.

You can add offers one at a time via Add a Product or in bulk via inventory templates.

Note:
  • Check: If your ASIN is unsearchable, check that it has an active offer.
  • Diagnosis: ASINs without offer are unsearchable.
  • Fix: Give your ASIN an offer.

4. Future Launch Date

A common reason for an ASIN being unsearchable is because it has a future launch date. In other words, it is not yet possible to buy the product.

To be searchable, an ASIN's launch date must be in the past.

In templates: launch-date

In feeds(Product.xsd): LaunchDate

Note:
  • Check: If your ASIN is unsearchable, check if it has a future launch date.
  • Diagnosis: ASINs with future launch dates are not searchable.
  • Fix: To make it searchable now, update your ASIN's launch date to a date in the past.
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