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This article applies to selling in: United States

Brand Analytics

Note: This feature is only available to sellers who own a brand. This seller must be internal to the brand and responsible for selling the brand in the Amazon store. If you do not have access to this feature, you have not been identified as a brand owner. Visit the Brand Benefit Eligibility page to identify as brand owner and gain access to brand analytics and your other brand-exclusive benefits. If you believe that you do fit these criteria but still don't have access, contact Selling Partner Support.

Brand Analytics is a feature that contains valuable insights to empower Brand Owners to make informed, strategic decisions about their product portfolio and marketing/advertising activities.

You can find Brand Analytics under the Reports tab in Seller Central. The reports listed below are available to Brand Owners. Click on each link to learn more about the data provided in each report. Data is generally available in Brand Analytics within 72 hours of the close of a given period.

Be sure to review and comply with the Amazon Brand Analytics Terms and Conditions.

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