Sell on Amazon Sign in
This article applies to selling in: United States

Velocity Limits and Account Reviews

Sales velocity

As a means of protecting customers, Amazon monitors sales velocity - the number and dollar amount of a seller's transactions during any given month.

Velocity limit increases

When you approach or exceed your current velocity limit, we evaluate your account and may increase the velocity limit.  You do not need to contact Amazon to have your velocity limit increased. Increases are granted or denied as part of our proactive evaluation process.

We will contact you via e-mail if we have any questions while we evaluate your account. We reserve the right to limit your selling privileges and/or withhold disbursements depending on any issues we identify.

Note: While your account is being evaluated, new orders may appear as pending in your account. Pending orders will not have confirm or cancel buttons in Manage Orders, and they will not appear in either the Order Report or the Unshipped Orders Report. These orders are not in a "shippable" status, and should not be shipped, even if the buyer contacts you directly.

If we increase your velocity limit, pending orders will be made available for shipping. 

Note: This may result in a large amount of shippable orders appearing at once in Manage Orders. If an increase in your velocity limit is not approved, we will notify you.

Account reviews

If at any time during an evaluation we find that your current sales volumes or inventory are not supported by buyer feedback or an established sales history, we may place your account under review. If your seller account is placed under review, a temporary hold will be placed on funds in your account, and we may suspend your listings.

Any funds withheld for an account review are separate from amounts withheld for other purposes, including A-to-z Guarantee claims, credit card chargebacks, and unshipped orders. Most reviews are completed within 30 days; however, we may extend the review period at our discretion.

We will notify you of our decision when the account review is complete.

How to expedite an account review

If your account is under review, you may be able to expedite the process by sending us the following information, as applicable:

  • How long you’ve been in business
  • The sources of your inventory
  • Anticipated monthly sales on Amazon
  • The availability of items for shipping
  • The address of any retail locations
  • Links to other websites where you are actively selling
  • Tracking information for recently shipped orders
  • Tax ID or Dun and Bradstreet (D-U-N-S) number

You can send information to us by replying to the notice we sent you about your review, found in the Notification page of the Customer Metrics section of your seller account. Tracking information may be provided in Manage Orders.

If you have not already done so, you may request feedback from your buyers. When contacting a buyer, keep in mind that it is prohibited to pressure a buyer or offer incentives for feedback.

Sign in to use the tool and get personalized help (desktop browser required). Sign in

Reach Hundreds of Millions of Customers

Start Selling On Amazon

© 1999-2022,, Inc. or its affiliates