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This article applies to selling in: United States

Create a Sponsored Display campaign

Sponsored Display campaigns use auto-generated display creatives to help inspire purchase and have the familiar Amazon look and feel.

To create a campaign for Sponsored Display:

  1. Go to the campaign manager, click Create campaign, and select Sponsored Display.
  2. Enter information in the Settings section.
    1. Campaign name: The campaign name you choose will be seen only by you in the campaign manager. It won't appear in your ads and will never be visible to shoppers. It's helpful to name your campaign based on the type of products you'll be advertising, or seasonal products you'll promote.
    2. Daily budget: The daily budget is the average amount you’re willing to spend on a campaign in one day. It’s spread out over 1 month, and applied across all the days in that month. Learn more about daily budget
    3. Start/End Date: Select a start and end date that works for you. You can start your campaign immediately, or set a start date in the future. You can pause a campaign at any time and start it up again later.
  3. Create an ad group by entering a title in the Create an ad group section.
  4. Select one of the available targeting options. Learn more about Sponsored Display targeting
  5. Select the product you want to advertise.
  6. If you selected product targeting, you can add a custom headline and your brand logo to customize your creative. Make sure that your headline meets all Sponsored Display Creative Acceptance Policies.
    • Existing campaigns without headline and logo can’t be updated. To add a custom headline and your brand logo to an active creative, you can stop the campaign and create a new one.
    • Campaigns with headline and logo may only contain up to 100 ASINs.
  7. Enter your bids. Learn more about bidding
  8. Submit your ad. Before submitting, review all of your information to ensure you're happy with the results.
Campaigns without custom creatives are generally eligible to go live 1 to 2 hours after you submit them. For campaigns with custom creatives, your ad will go through our review process before your campaign goes live. You can check if your ad was approved or if changes need to be made in the Creative tab within the campaign manager. If changes need to be made, you'll be able to edit your custom creative instead of creating a new one. The review process is usually completed within 24 hours, but may take up to three business days.
  • You can also create Sponsored Display campaigns for the Views audience in bulk using bulk operations.
  • Sponsored Display ads will only serve when the featured offer is from the advertising seller.

Product selection

Product targeting for Sponsored Display recognizes which supplier is the featured offer for each ASIN. Therefore, ads for vendors will serve only if Amazon is the featured offer for any ASINs you add to your new product targeting campaigns. This ensures that you only spend on the promotion and direct sale of your brand's products. If you'd like to advertise any products you supply directly to customers, or any products fulfilled by Amazon (FBA) where you’re the supplier, you can create Sponsored Display campaigns in your seller account instead.

Sponsored Display ads will only serve when the featured offer is from the advertising seller.

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