Manage Your Customer Engagement (MYCE) lets you market directly to Amazon customers, who follow your brand. MYCE helps your brand build loyal relationships with Amazon customers and helps increase visibility of your new products.
The Manage Your Customer Engagement program currently supports new product announcements, and additional templates will be added in the future. The Manage Your Customer Engagement is available to registered brands that have an Amazon Stores page with followers. If your brand is not already registered, visit Amazon Brand Registry to see if you’re eligible. Once you have a Stores page, create a post that features quality content to increase your followers.
Setting up an email campaign in the Manage Your Customer Engagement tool is easy, and requires four simple steps:
Email campaign example:
Campaigns are reviewed by our moderation team, who will determine if your content meets our requirements. It takes a minimum of 72 hours for your image assets to be reviewed. As you schedule your campaign, make sure you plan ahead to allow ample time for reviews. If your campaign is rejected, its status will change to not approved, and you will need to create a new campaign that adheres to our content requirements.