To help customers discover your products on Amazon, you have the option to submit Search
Terms, which should be terms customers are likely to use in their search and which are not
already used in other fields on the page. As a registered brand, you can make sure your Search
Terms adhere to Amazon’s best practices with the ASIN Search Terms Optimization tool.
To optimize your ASIN Search Terms:
In Seller Central, access the ASIN Search Terms Optimization tool via the
Brand Dashboard (available to registered brands only) under the
Click the link in the Search Terms Optimization section.
You will find a list of ASINs
that have not met the recommended best practices for Search Terms. This includes those
Do not utilize all 250 bytes available to Search Terms.
Include Search Terms that are duplicative of keywords in the Title, Bullet Points,
or Description fields.
Include Search Terms that we do not index and are consequently non-value add (for
example, “and,” “for,” “free”).
Click Run search terms optimization to go to the ASIN
Search Terms Optimization page.
In the Current ASIN Search
Terms area, you will see the Search Terms currently published for the ASIN
with non-value add terms highlighted. The Revised ASIN Search
Terms area contains the Search Terms retained after removing the non-value
Click Edit to replace those Search Terms with new ones that are
not already used elsewhere on the detail page and that follow our guidelines. You can also
use the Keyword Insights section on the right to explore other Search Terms.
After replacing non-value add Search Terms and ensuring you are utilizing close to your
249 allocated bytes, click Publish to submit the revised Search
Terms. It can take up to 48 hours for the revised Search Terms to publish.
For more information, see Using search terms effectively.