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Customer engagement campaign metrics

Customer engagement campaign metrics

Creating engaging campaigns is key for building customer loyalty. You can use campaign metrics to help improve your campaigns. Watch these metrics as you run campaigns. Changes in metrics can help you find out what content customers engage with best. Increase your click through rate and reduce opt-outs to drive more customer engagement with your Brand.

Emails delivered

The number of distinct customers that received your campaign email.

Open rate

The number of distinct customers that opened your campaign email divided by the number of distinct customers that received your campaign.

Note: Due to the September 2021 release of iOS 15 and Mail Privacy Protection, Apple changed how email privacy is handled on Apple Mail clients. Accordingly, the open rate may not be accurate if emails opens are on Apple Mail email clients.

Click through rate (CTR)

The number of distinct customers that clicked on a campaign link divided by the number of distinct customers that received your campaign.

Opt-out

The number of customers that clicked the opt-out link in the campaign footer to decline being sent further campaigns.

Sales

The total brand sales attributed in the 24-hour period after initial email click for customers who clicked on your campaign. This metric accounts for all brand product sales, including products not featured in the email campaign.

Note: This metric does not include brand product sales from customers that did not receive your campaign, or who received your campaign but did not click it.

Conversion rate

The number of distinct customers who bought a brand product within 24 hours of clicking on your campaign link divided by the number of distinct customers that received your campaign.

Note: This metric does not count conversions from Customers that did not receive your campaign, or who received your campaign but did not click it.

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