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This article applies to selling in: United States

Posts (beta)

Posts is a free browse and discovery experience for shoppers on Amazon that helps you increase discoverability for your brand and products. Posts enable you to showcase curated images in feeds on the Amazon shopping app and on mobile web that link directly to product detail pages.

Posts feature a profile banner, a custom image, a product icon, caption text, and category tags. Posts are displayed in vertically-scrolling feeds where Amazon shoppers can browse more Posts for related products or pivot to various product categories. Shoppers can tap the “Show product” button at the bottom of the image to learn more and visit the product detail page. This feed can be accessed via product detail pages. On detail pages, Posts are displayed below the fold in a horizontally-scrolling carousel above customer questions, and in a vertical feed at the bottom of the page.

To participate in Posts, you must be a vendor or a seller enrolled in Amazon Brand Registry and have a US Store.

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