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This article applies to selling in: United States

Skin lightening and whitening products

If you list products on our store, you must comply with all federal, state, and local laws and our policies applicable to those products and product listings, including this policy.

Skin lightening and whitening products covered by this policy

Skin lightening and whitening products include, for example, bleaching creams, whiteners, skin brighteners, and fading creams. These products work by reducing melanin in the skin.

Note that some skin lightening and whitening products have been found to contain mercury. Exposure to mercury can have serious health consequences. Amazon prohibits all skin care products that contain mercury or its equivalents, including but not limited to mercuric, mercuric amidochloride, mercury oxide, mercury salts, mercurous chloride, mercurio, calomel, cinnabaris, hydrargyri oxydum rubrum, or quicksilver.

Our policy for skin lightening and whitening products

Skin care products that contain mercury are prohibited for sale on Amazon stores. Amazon requires that all skin lightening and whitening products have been tested to and comply with the specific regulations or standard requirements listed below:

Product Regulation/Standard requirements
Skin lightening and whitening products
  • 21 CFR Part 710 (Voluntary Registration of Cosmetic Product Establishments); and
  • 21 CFR Part 720 (Voluntary Filing of Cosmetic Product Ingredient and Cosmetic Raw Material Composition Statements); and
  • 21 CFR 700.13 (Cosmetic Testing – Mercury); and
  • 21 CFR 201 Subpart C (FDA Labeling)

Required information

We may request this information from you at any time, so we recommend that you have it easily accessible:

  • Your company name (if applicable) and seller ID
  • Your contact information: email address and phone number
  • A list of all skin lightening and whitening products that you list
  • Images of the product and product packaging, as applicable, for all skin lightening and whitening products that you list
    • Images must include all sides of the product and product packaging for our review
    • Product images and detail page content must comply with FDA Labeling (21 CFR 201 Subpart C), as well as Amazon’s policy for cosmetics & skin and hair care products. For more information on our policy and requirements, go to Amazon’s policy on cosmetics & skin and hair care.
  • Technical specification or safety data sheet that lists each ingredient and concentration or concentration range
  • Documentation that demonstrates all of the following:
    • Certificate that demonstrates that the product is currently manufactured in a Current Good Manufacturing Practice Regulation (cGMP) facility
    • Participation by the selling partner, manufacturer, packer, or distributor of the product in the FDA’s Voluntary Cosmetic Registration Program (VCRP) – Form FDA 2511
    • Copy of the Cosmetic Product Ingredient Statement – Form FDA 2512
  • Test results from ISO 17025 accredited lab that demonstrate that mercury is less than 1 ppm

Some labs provide special Amazon rates for testing. To find more information about these providers, visit the Service Provider Network.

How to submit information

If you receive a request from us for compliance documents, complete the following steps to submit the requested information:

  1. In Seller Central, select the Performance tab and choose Account Health.
  2. Under Manage your compliance in the bottom right corner, click Product Compliance Requests.
  3. To add compliance or appeal for a single product, click Add/Appeal Compliance. To add compliance or appeal for multiple products, select each product on the left hand side of the product and click Action Selected Products at the top of the product requirement table to make a selection about how you would like to submit documents and information.
  4. Provide compliance documents and information in the Provide Documents section, or provide appeal information and documents in the Appeal Request section.
  5. Click Submit for Approval to send your submission for review by Amazon.

Note: Test reports must contain images of the tested products that are sufficient to demonstrate that the product tested is the same as the product listed on the detail page.

Policy violations

If you do not provide the required information by the applicable deadline, we may:

  • Remove the relevant product listings
  • Suspend your ability to add new products, your listing privileges, or both
  • Withhold any payments due to you

We reserve the right to take any further actions that may be necessary in our sole discretion.

Additional resources

Disclaimer: The information provided on this page does not, and is not intended to, constitute legal advice. All information, content, and materials available on this site are for general informational purposes only.

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