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This article applies to selling in: United States

Prime Day Small Business Promotions FAQ

1. What is the Prime Day small business promotion?

During the lead-up to Prime Day and throughout the shopping event, Amazon is investing in supporting small businesses and helping them reach new customers. As part of this investment, from June 7 through June 20, 2021, Amazon will offer Prime members who spend $10 on items sold directly by small US brands and artisans on Amazon.com a $10 credit to use on Amazon.com on Prime Day. To make it easier than ever for customers to support small businesses this Prime Day, we have curated collections of products here. On Prime Day, customers can use the credit on millions of items, including products from small businesses selling in Amazon’s store.

2. Who is funding the small business promotional credit for customers to use on Prime Day?

This promotion is fully funded by Amazon to connect customers with local innovators, artisans, and entrepreneurs.

3. Will the Prime Day small business promotion cost me anything?

No, the $10 credit issued to eligible customers is funded by Amazon as part of its ongoing commitment to supporting small businesses.

4. If a customer uses their $10 credit on Prime Day to purchase my product(s), do I get the full sale proceeds?

Yes, you will get the full value of the product after deducting applicable Amazon fees. The $10 credit issued to eligible customers is funded by Amazon.

5. If a customer buys my small business product(s) to earn the $10 credit to use on Prime Day, do I get the full sale proceeds?

Yes, you will get the full value of the sale after deducting applicable Amazon fees. The $10 credit issued to eligible customers is funded by Amazon.

6. Do I have to run deals in the lead-up to Prime Day to be part of the “Spend $10, get $10” small business promotion?

No.

7. How can I tell if my products are included in the Prime Day small business promotion?

If your products are included in the promotion, you were sent an email on June 7, 2021, with a link to view your promotion-eligible products.

8. How did you determine which products and businesses to include in the promotion?

We use Gartner’s definition of small business. Small businesses eligible for this promotion are based in the country in which the promotion is taking place, and are registered with Brand Registry or participate in the Handmade program. The specific products featured in the promotion are from small business brands and artisans based in US.

9. Why are only some of my products included in the Prime Day small business promotion?

Small businesses included in the promotion are US brand owners and artisans. The specific products featured in the promotion are small business brands from US.

10. How do you determine which businesses are small?

We commonly use Gartner’s definition of small business.

We define a small business as enterprises which employ fewer than 250 persons and which have an annual turnover not exceeding EUR 50 million, and/or an annual balance sheet total not exceeding EUR 43 million.

11. Why are only US brands and artisans included in this promotion?

Just as our own commitment to small businesses has never been more steadfast, we know that right now, more than ever before, our customers want to support businesses in their communities. We believe customers will enjoy shopping the wide range of unique small business products available from local brands and artisans in our store.

12. How do you determine which small businesses are brands?

Brands included are registered in Amazon’s Brand Registry. Amazon Brand Registry is a free service that helps you protect your intellectual property and create an accurate and trusted experience for customers on Amazon.

13. Why aren't my deals featured on the Prime Day small business deals page or in the Amazon small business store?

Small businesses included in the promotion are US brand owners and artisans. The specific products featured in the promotion are small business brands from US.

14. My brand is included in the Prime Day small business promotion and I don’t want it to be. Can you remove my products from the promotion?

As a reminder, this promotion is funded by Amazon at no cost to you. If you still do not wish to participate in the promotion, we will remove your selection from the promotion, which may take up to 12 hours to reflect on the website.

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