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Item Comparison Report

Note: This feature is only available to sellers who own a brand. This seller must be internal to the brand and responsible for selling the brand on Amazon.

If you do not have access to this feature, you have not been identified as a seller who meets these criteria as defined by the Amazon Brand Registry. If you believe that you do fit these criteria, please contact Seller Support.

The Item Comparison Report shows the products Amazon customers viewed most frequently in the same day as the Rights Owners’ products. This allows Rights Owners to see directly competing products in order to make better-informed product portfolio and advertising decisions.

Frequently Asked Questions

What information is contained in the Item Comparison Report?

The Item Comparison Report shows the top five products most frequently viewed, along with the percentage each product was viewed, in the same day as the Rights Owner’s products during the selected reporting range.

Which products show up in the report?

The report shows all products associated with brands the Rights Owner has successfully registered with Brand Registry. Products not associated with the Rights Owner only show up in the report if they are one of the top five products viewed in the same day as one of the Rights Owner’s products.

Does the report allow searching for a particular product?

Yes, Rights Owners can search for a specific product or set of products by using the ASIN search box at the top of the report. The ASIN search box supports searches for up to 500 ASINs at a time, with either a space or comma separating each ASIN.

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