The “Popular Brand” indicator is text we may place on listings for a brand’s products. It helps customers shop for the popular brands they already love, and discover up-and-coming favorites of other Amazon customers. The indicator is currently only available in our Amazon Fashion store.
We use machine learning to identify popular brands using information such as customer purchases and returns, customer reviews and ratings, and other information such as customers’ interactions with product search and detail pages, and reactions to products being out of stock.
Popular brands change with customers’ changing opinions and preferences. To become a Popular Brand, we encourage you to continue to focus on delighting customers and producing products customers love.
Customer shopping preferences can vary by region, and the Popular Brand indicator reflects those local preferences.