Conversion on the Brand Dashboard

Conversion is measured as total ordered units net cancellations divided by page views in the past 30 days. To increase conversion, the most successful sellers on Amazon think like a customer. You can improve your listing conversion by using the following methods to improve your detail pages:

• Provide complete product content: Thorough and descriptive product content gives customers the right information to make a purchasing decision. To learn more, see the Improve product details help page.
• Include Enhanced Brand Content on product detail pages: Customers respond favorably when product detail pages include a unique brand story, enhanced images, and text placements. To learn more, see About Enhanced Brand Content.
• Identify products eligible for the Early Reviewer Program: Customer product reviews can drive conversion because customers value the feedback from other customers. As a best practice, you should have at least five customer reviews on each of your products. To learn more, see the Early Reviewer Program.