Manage Your Experiments is only available in the U.S. for selling partners who own a brand and are responsible for selling the brand on Amazon. If you don’t have access to Manage Your Experiments, make sure you’re registered with Brand Registry. If you are already part of Brand Registry please contact Seller Support.
You may only experiment on high traffic ASINs of your brand that have A+ content published. Make sure you have published A+ content on your ASIN, and that it is your brand’s product. Then, consider using advertising to help drive additional traffic to your ASIN.
Your new experiment content must be approved content that is applied to the exact same ASINs as your existing content.
To create your content, we recommend following these steps:
First, make sure you have created a second version of content for your experiment, and that the content isn’t in ‘Draft’ status. Your Version B content must be submitted and approved to show up in the drop-down. Second, make sure your Version B content must be applied to the reference ASIN in the experiment to show up in the drop-down. The reference ASIN is the ASIN you chose during the experiment setup process, and you can scroll down on the Experiment Setup page and see the ‘Reference’ badge next to your reference ASIN.
To have a fair experiment, we require that both versions of content have the exact same ASINs applied before you can submit your experiment. To fix this, copy the list of mismatched ASINs that we show you in the Manage Your Experiments tool. Then, go to the A+ content manager and add the ASINs to the version of content that is missing them.
We calculate experiment results every week or two. In rare cases, results may be delayed while we process the data associated with experiments. Keep checking back; results will automatically show when they are processed and become available.
Because on random chance, early experiment results may not be representative of the true impact of your experiment. Every time you “peek” at the results before an experiment ends, you increase the chance of making a decision based on unrepresentative results, which reduces the validity of your experiment. So, we recommend you don’t make a decision based on interim results. Wait till your experiment ends to identify the winner.